Mobile phone card swiping, remote control, smart home ... The Internet of Things has landed in contemporary China. It has been transformed from abstract concepts into real applications, penetrating every aspect of people's lives. As an important field of the Internet of Things, the Internet of Vehicles plays an increasingly important role in the transportation field, and the market opportunities triggered by it have also received more and more attention. The latest report from the research institute shows that the Internet of Vehicles market is expected to reach US $ 21.82 billion in 2013. Under the temptation of huge business opportunities, hardware manufacturers, telecom operators and major mobile phone manufacturers have all worked on the Internet of Vehicles. While promoting the prosperity of the industry, they also fully released the charm of smart transportation.
The "money" view of the Internet of Vehicles market is unlimited
The so-called Internet of Vehicles refers to the electronic tags loaded on vehicles through wireless radio frequency and other identification technologies to achieve the extraction and effective use of attribute information and static and dynamic information of all vehicles on the information network platform, and according to different functional requirements. The running status of all vehicles is effectively supervised and comprehensive services are provided. In essence, the Internet of Vehicles is just a specific application of the Internet of Things in the transportation field. In this era of "walking by car", the Internet of Vehicles has real and practical significance for improving people's lives, which is also the most important reason for its related industries to flourish and gradually develop and grow.
According to Visiongain ’s latest Connected Car Market Forecast Report, the global car networking market is expected to reach USD 21.82 billion in 2013. Obviously, the Internet of Vehicles has become a huge gold mine in the field of Internet of Things.
China has a decisive position in the connected car market. According to ABI Research's research, with the continuous growth of consumer demand for in-vehicle connections, the penetration rate of in-vehicle electronic equipment has almost doubled in the past decade. Since 2005, the number of connected car users in China has increased from 50,000 to 500,000, and it is expected that by 2015, this number will be 10 million, accounting for nearly 10% of the total number of car users at that time.
As the world's largest automobile consumer market, the Internet of Vehicles is self-evident in improving transportation and benefiting the public. For this reason, the Internet of Vehicles has also received strong support from the state and the government at the policy level. On February 17 this year, the State Council issued guidance on the orderly and healthy development of the Internet of Things. Relevant government departments have stepped up industrial support, guidance and coordination for the Internet of Vehicles, further improved the industrial planning for the Internet of Vehicles, constructed an overall idea and framework, and guided the direction of industrial scientific research planning through financial means in major special projects. In addition, there is news that the relevant departments are actively studying and formulating an open, safe and credible Internet of Vehicles collaboration platform, and actively coordinating and formulating relevant standards systems for Internet of Vehicles. This means that, as an application of the Internet of Things, the Internet of Vehicles can be described as a multi-faceted advantage in terms of market potential and policies, ushering in golden development opportunities.
All parties in the industry chain are competing to enter the field of car networking
With strong market demand, huge business opportunities in the future, frequent policy breezes, and the combination of multiple factors, the connected car industry has become the focus of attention. From navigation map manufacturers to telecommunications operators, to major mobile phone manufacturers and hardware manufacturers, they have all set their sights on this field, offering various weapons and digging into market potential.
Navigation map manufacturers vigorously expand the Internet of Vehicles market. In the second half of last year, Gao De, a navigation map manufacturer with the largest market share in China, took action. Senior Software Vice President Tang Xiyong said at the first China Satellite Navigation and Location Services Annual Conference that Gao De is establishing a "four screens and one cloud" strategy The business framework provides integrated services to mobile phones, automobiles, televisions, and PC terminals, and forms a Beidou application promotion market alliance. Internet giant Baidu chose to cooperate with the world's well-known automaker BMW, and built Baidu maps in its new BMW5 series Li to provide users with life search, location and navigation services.
The three major operators are not far behind. At the 2012 Shenzhen International Automobile Electronics Exhibition held recently, China Unicom showed the first 3G network-based rear-view mirror for the Internet of Vehicles, which greatly improved driving safety. As early as August last year, China Telecom Group has signed a strategic cooperation agreement with the Shanghai Municipal Government to jointly build Shanghai's "smart city" from 2012 to 2013. In this agreement, it is planned to build the "China Telecom Internet of Vehicles Service Shanghai Base" to become China Telecom's benchmark for the "Smart City" of Internet of Vehicles Services. China Mobile also has corresponding measures. In October last year, China Mobile Internet of Things Co., Ltd. was officially listed in Chongqing. Immediately afterwards, China Mobile launched a new Internet of Vehicle product for private cars and some industry users in Shandong and China Mobile Internet of Things Research Institute in Shandong. terminal.
Mobile phone manufacturers are also out of the ordinary. Japanese auto giant Honda (Honda) has announced through official channels that its three new cars 2013 Accord, Acura RDX, and ILX will complete the integration of Siri this year, which means that Apple will have a bright future in the field of car networking. The veteran giant Nokia has also reached an agreement with Toyota Motor Europe, the world ’s largest automaker, to integrate Nokia ’s HERE map service into cars. It is expected that cars equipped with HERE maps will be available in 2014. In addition, BlackBerry, HTC and other manufacturers have also hinted that they will enter the field of car networking.
Internet of Vehicles to create intelligent transportation for the benefit of people's livelihood
In the eyes of enterprises, the Internet of Vehicles market may only mean rolling business opportunities. But from a more macro level, the greater significance of the Internet of Vehicles is to create intelligent transportation and benefit the public.
The specific applications of the Internet of Vehicles mainly include: providing immediate warnings to drivers through collision warning, electronic street signs, traffic light warnings, online vehicle diagnosis, and slippery road detection, improving driving safety, and adding one more guarantee to the personal safety of the public; through the city Traffic management, traffic congestion detection, route planning, highway tolls, public transport management, improve people's travel efficiency, contribute to alleviating traffic congestion; provide people with entertainment and living information such as restaurants, carpooling, social networks, and improve people's lives The convenience and entertainment of course, of course, the huge market space has also opened up new business opportunities for merchants.
Analysis believes that the future of Internet of Vehicles will show the following development trends: on the one hand, the way of interacting with car terminals through voice input and output is still the trend of car terminal development; on the other hand, navigation technology will be more intuitive and easy to use, and traditional static navigation will gradually Replaced by dynamic navigation, 3D navigation, live navigation and online methods will all become the future development direction, which also puts forward clearer product requirements for navigation map manufacturers.
Despite the good prospects and great significance, the development of China's car networking market is far from mature. In the absence of a clear business model, manufacturers are still in the groping stage; all parties in the industry chain are independent and do not have a clear division of labor; lack of clear industry standards and systems, the industry is not standardized enough. Therefore, to fully stimulate the potential of the Internet of Vehicles market, there is still a lot of work to be done by all parties in the industry chain.
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