360-degree panoramic VR animation and 4D smart material make animation really “automaticâ€... On the 9th at the 9th China International Film and TV Animation Copyright Protection and Trade Expo that was opened in Dongguan, black technology and the unstoppable anime sparked a new spark. Technology has opened up a whole new field for the development of the Chinese animation industry.
VR/AR is one of the highlights of this year's Fair, with the VR/AR Industry Application (International) Special Exhibition, VR/AR Latest Products, Innovative Technologies, Industry Application Solutions, and Interactive Entertainment, Cultural and Creative Applications. The experience has attracted a large audience.
Xiong Xindong, co-founder of VR technology provider "Near Culture" believes that virtual technology presents a trend of in-depth integration with the animation industry. Based on VR/AR technology, the animation industry has greater room for content production. New technologies have become an important engine for the development of the animation industry.
In view of the booming market prospects of the virtual reality industry, this year's Expo has set up VR/AR developer conferences, 2017 VR/AR technology application innovation excellence project review activities, virtual reality industry application international forums, VR series matchmaking and other virtual reality. Industry professional theme activity.
Innovation is not only reflected in new areas. In the development of traditional animation derivatives, artificial intelligence and technological innovation also make toys full of “magicâ€. Guangzhou Smart Creative Culture Technology Co., Ltd. brought a magical gyro implanted with smart NFC chip, and scanned the QR code, and the children could break through the limitations of space and time, and competed with the enthusiasts from around the world.
Chen Jiayu, general manager of Guangzhou Smarttouch Culture Technology Co., Ltd., said that through the “Internet+†approach, traditional toys and new technologies will be combined to open up new traditional consumer models for animation derivatives, and innovation will inject vitality into the future development of the animation industry.
This year's Expo will also host professional activities such as the “High-end Forum for New Modes of Anime IP Realizationâ€, “China Animation Film and Television Summitâ€, “China and Foreign Animation Game Brand Licensing and Investment and Financing Matchmaking Symposiumâ€, and “Interesting Exhibition of Wonderful Experience of Old Masters 55â€.†100-meter live portraits, long scrolls, and other 10 special events for public art.
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