Air quality has been a topic of constant interest in recent years. As air pollution continues to intensify, more and more brands are embarking on the air purifier industry. Following the introduction of air purifiers by Internet companies such as Xiaomi, 360, and Ink Weather, more and more Internet companies have gradually begun to use the abacus of new home appliances. The imagination of this field is very huge.
â–² Houde is foggy and squatting
Why are Internet companies doing new appliances?
Rather than the Internet companies, it is better to say that most mobile phone manufacturers have begun to have the idea of ​​doing air purifiers. Previously, Luo Yonghao also said that the hammer had a new idea on the product route: taking the boutique route is the right direction, the hammer will produce more expensive mobile phones, and give up the thousand yuan machine product line; in spring 2017, it will be on hardware and software. There are very practical improvements; in the fall, air purifiers will be released.
To be frank, even if it is a new type of home appliance, the Internet is still far less than the traditional home appliance brand in terms of brand awareness and influence. In this situation, the main cost-effective and intelligent features seem to be the best point of the Internet air purifier.
It can be seen that both the 899 millet air purifier and the Leopard 998 air purifier master of the cheetah 998 often emphasize that the filter life can be calculated according to the actual operating environment, and the user is automatically reminded to replace the filter element.
On the other hand, Internet companies are eyeing the air purifiers. To a large extent, they are also interested in the market size of air purifiers. The market for air purifiers is growing rapidly, and the penetration rate in China is less than 1%. This means that the prospect of the air purifier market is unprecedented, and the brand will compete for the market in the early stage, and the profits from the popularization will be considerable.
The trend of upgrading household appliances consumption is obvious
In the early days, due to income levels and low-level consumption concepts, most consumers' requirements for products only stayed at the basic level of low-cost and good quality. In addition, the early domestic manufacturers relative to foreign brands, research and development capabilities are also relatively limited, which also makes some people with higher demand for products prefer to choose foreign imports and other channels.
With the impact of the Internet tide and the improvement of consumers' living standards, the functions and categories of home appliances have also been upgraded. High-end intelligence has gradually become the norm in the home appliance industry. Price is no longer the first consideration for consumers, but more for the experience brought by the product.
â–² There are no rooms, and the appliances are very particular.
From the perspective of enterprises, industrial policy support such as home appliances to the countryside, energy-saving subsidies, and new energy efficiency standards have further promoted the supply-side upgrade of the home appliance industry.
In addition, with the increasing saturation of the home appliance market, product sales are hard to grow as in the past, but the cost factors such as artificial raw materials are rising. In this situation, it seems to be a new breakthrough to upgrade the product to obtain more profit margins.
For consumers, with the upgrade of consumption, perhaps the popularity of air purifiers is only one part of thousands of new home appliances. The explosive growth of the dishwasher industry has also been inextricably linked to the understanding of quality life in Chinese consumers. There is also an urgent need for Chinese people to yearn for a better life, such as latex mattresses, smart toilet covers, balance cars, outbound travel and dishwashers, all of which are innovative products of this demand.
GEEK has something to say
Consumer demand for home appliances is no longer limited to good quality. Through the Internet plus cloud computing, better and smarter to meet user needs, it will also be a breakthrough for new home appliances. The use of big data also makes products more competitive than traditional home appliances.
However, the popularity of new home appliances for consumers and the real needs of users are the beginning of the "spoiler" of Internet companies.
Power X (Qingdao) Energy Technology Co., Ltd. , https://www.solarpowerxx.com