Recently, a Chinese film titled "Pure Mind and Dream Show" has sparked a heated online debate after sending a negotiation letter to Douban via Weibo, following its extremely low rating on the platform. The movie, which had been highly anticipated, received a shocking 2.0 score on Douban, marking the lowest in the site's history. This prompted the film's production team to publicly address the issue, leading to widespread discussion among netizens.
The official Weibo account of "Pure Mind"
In the letter, the filmmakers revealed that before the movie's official release, it already had a score of 2.0, which was considered extremely low. Some users gave 4 or 5 stars, but the overall rating remained stuck at 2 points, with 100% of the reviews being one-star ratings. The team expressed concern that this misleading information could harm the movie's reputation and discourage potential viewers from watching it.
"Pure Mind and Dream Show"
The film's production team emphasized that "Pure Mind" took 12 years to complete, with an investment of 25 million yuan. It was praised by experts during a special screening event, and the director was known for his dedication and passion for cinema. The team argued that such a long-term effort should not be undermined by what they called "watercress"—a term used in China to refer to fake or malicious reviews.
The letter concluded with a request for Douban to take immediate action, offer a public apology, and correct the situation. As of now, Douban has not officially responded to the letter. However, the movie's rating has slightly improved, rising from 2.0 to 2.1 in recent days, though it remains extremely low.
This incident has raised important questions about the influence of online reviews and the challenges faced by independent and artistic films in the current digital landscape. Many users have expressed sympathy for the filmmakers, while others have criticized the system that allows such negative ratings to spread so easily.
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