2013 high-tech LED conference heavy figures gathered to solve the problem LED industry development cycle

[High-tech LED reporter / Long Zonghui] On October 15th, the annual high-tech LED conference officially released the agenda of the CEO conference. The conference will be held on November 25th and November 26th. The forum was held in conjunction with the 2013 Gaogong LED Lighting Exhibition at the Guangzhou Poly Exhibition Hall.

The conference, known as the “Davos” Forum of the LED industry, will bring together the best industry leaders and entrepreneurs in China and the world to jointly predict the changes in China's LED lighting industry in the next five years. In the context of the upgrading of traditional lighting industry, market-oriented capitalization, and international development, China's LED lighting industry is increasingly in need of such a high-end exchange platform.

Entering 2013, the LED lighting industry ushered in a crucial year of market outbreak, mainly because LED lighting products are gradually gaining recognition and acceptance from distribution channels, engineering decoration and designers, especially owners and ordinary consumers. At the same time, industrial capital continues to increase investment in LED lighting applications, resulting in a good "positive energy" effect. In this context, the LED lighting industry is entering a new growth cycle.

China's LED industry has shown a high-speed development trend. The relatively low labor cost and huge potential demand market have put a "high cost performance" aura in China's LED manufacturing industry. Although the whole industry still has some speculative behaviors of “scraping and cutting materials” because of the lack of standards, “localization” has become a trend in a considerable number of market segments, further squeezing the market share of international manufacturers.

At the same time, the “localization” strategy of multinational corporations has become increasingly clear. The localization expansion strategy of Philips and Osram hopes to seize the “China Opportunity” and actively adjust the strategy to cope with localized competition. The squeeze of Chinese mainland enterprises has made Taiwan's traditional superior manufacturers become "sandwich cakes". Taiwanese companies have neither the absolute technological leadership advantages of multinational corporations nor the cost advantages of Chinese mainland manufacturers. It is extremely urgent to reposition the market and break through costs.

At the starting point of the new development cycle, how to build an efficient, complete and low-cost supply chain system has become the key to establishing its core competitiveness.

"Low price" and "expansion" are the key words of the LED industry this year. Based on the unique cost advantages, mainland Chinese companies are actively seeking to cooperate with suppliers in raw material quality and cost control to achieve the best balance point.

Of course, some companies such as Dehao Runda, Sanan Optoelectronics, Guoxing Optoelectronics, and Zhen Mingli have chosen vertical integration to reduce costs, but the same beginning has had different results. It is a typical case that Zhen Mingli was exposed to be acquired soon. In addition to the above-mentioned "gentlemen" approach, the "little man" approach is also abundant in the LED industry. Some companies in Zhongshan not only use second-hand materials, but even zero-margin shipments, which also keeps their capital chain on the verge of breaking.

From the financial reports of various LED listed companies in the first half of this year, it can be seen that accounts receivable have risen sharply. The problem of debt of SMEs is more prominent, and the problems of triangular debts and multi-deposits are very serious. "The house leak coincides with the night rain." This year, the bank's "money shortage" tightened credit, and the IPO was delayed. The merger boom may continue for some time. The launch of the OTC, Qianhai Equity Exchange Center and other extra-terrestrial capital markets, etc., can only be seen if new financing channels can really help LED SMEs get out of trouble.

It is gratifying that China has become the world's largest LED lighting manufacturing base, and the huge market of 1.3 billion consumers will inevitably become a battleground for the military. As the price of LED lighting continues to decline, the predicament of the lack of promotion due to the high price of LED lighting seems to be solved.

In the first half of the year, various LED lighting manufacturers began to collectively expand production, distribute goods, and compete for market share.

Why are you so anxious? Because in addition to some traditional lighting companies have a considerable amount of channel resources, most LED lighting companies need to invest a lot of money to build their own channels, which is the key to Dehao Runda's strong hand in NVC lighting.

In September, Zhouming Technology officially invested in Shanghai Hanyuan to speed up the layout of e-commerce channels. It was also seen as an attempt by LED lighting companies to break through the traditional level of distribution through the channel flattening trend. Whether this "big road" is smooth or not also requires proof of time.

In addition, how is the relationship between LED lighting companies and channels handled? Can the channel influence of the company exceed the brand? Can a strong dealer continue to have a strong voice in the future? Also concerned by everyone.

The 2013 High-tech LED Conference will focus on the five major themes of industry forecasting, G20 member companies on the industry, supply chain strategy, financial capital, and channel strategy, to comprehensively interpret the LED situation and predict the next five years of LED lighting industry. Changes in the landscape and how companies make strategic adjustments in supply chains, capital, and channels.

In terms of guest invitations, Gaogong LED Conference will continue to adhere to the professional and authoritative concept of the conference, independent, independent, unique, and arbitrarily designed issues, heavyweight speaker lineup and 500 invited CEO guests, will be the annual LED The industry summary and future predictions are drawn in a strong way.

Click to view the "2013 Gaogong LED Conference" general agenda

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