Analysis and Analysis of Double-section Sales Promotion Campaign in Ice-washing Market

With the approaching of the National Day and the Mid-Autumn Festival, the sales promotion campaign in the ice-washing market began to formally begin. Reporters recently saw visits to home appliance stores, various brands of refrigerators, washing machines have different levels of concessions. Among them, the purchase of large-capacity drum washing machines and pulsator washing machines of some types of LG, in addition to enjoying national energy subsidies, can also receive subsidies of RMB 520 and RMB 400 respectively. The purchase of LG double door refrigerator or high temperature steam function washing machine, is a complimentary bed mattress vacuum cleaner worth 1998 yuan.

A store salesperson told reporters that the purchase of LG, which participates in the energy-saving project, can provide subsidies of RMB 400, RMB 260, and RMB 200 respectively for door refrigerators, drums, and washing machines. The large-capacity washing machine can enjoy double subsidy, that is, based on the original price again to obtain 260 yuan or 200 yuan subsidy provided by LG.

In addition to promotional offers, many consumers also value health factors when choosing ice-wash products. It is reported that LG's "Door of the Door Magic Space" refrigerator has attached a small door to the refrigerator door, which has doubled the storage space of the refrigerating compartment door, rationalized the layout of food, and maintained a fresh taste.

The "99.99% sterilizing filter" installed inside the refrigerator has been verified by the China Institute of Electrical Appliances to achieve a sterilization rate of 99.99% for E. coli and Staphylococcus aureus, effectively reducing odors. LG "6 kinds of smart hand-washing" washing machine can simulate "knock, rake, squeeze, knead, shake, and solve" these 6 kinds of hand-washing action, and can combine the most suitable washing mode for clothes. The 95 degree high temperature sterilization function can effectively remove E. coli and Staphylococcus aureus.

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