As we all know, this year, due to the macroeconomic downturn and the impact of domestic market saturation, coupled with the Internet's upstart "low-cost", "hardware free" and other strategic spoilers, prompted TV manufacturers to intensify market competition and structural adjustment. In this regard, industry experts said that in such a market environment, color TV manufacturers in order to further compete for market share, stimulate the new economic growth point to obtain a meager profit, or usher in a new round of big reshuffle.
TV industry "low prices" rampage, or will usher in a new round of big reshuffle Everyone knows that due to the overall downturn in the home appliance industry and the impact of price wars, led to color TV manufacturers in the first half performance is not optimistic, from TCL, Hisense, In terms of the performance of Konka and Skyworth's domestically produced four TV brands, compared with the first quarter results, the profits are generally low, but the profit is still showing a slight increase. Looking at the overall situation, the situation is not optimistic.
Under such circumstances, after the big promotion in 618 and 818 years, the manufacturers started a new round of low-price promotion wars on the occasion of the “Golden 9 Silver 10â€. Such as PPTV Juli TV "0" yuan purchase, only pay 5 years of PPTV membership annual fee of 1800 yuan to send 50-inch color TV activities; September 9 TCL launched financial management to save 50,000 a year to send 2016 4K new P2 TV also Get interest activities.
In the creation of the E-commerce Festival, yesterday, Wei Jing, Kansang, Kukai started a series of 9.9 promotion activities, such as seeing the launch of a 55-inch smart TV with a price of 2399 yuan and a 50-inch 4K smart TV with a price of 1999 yuan. , And 1199 yuan 42-inch TV; micro-whales are launched 2198 yuan 50-inch 4K smart TV, 1299 43-inch TV, and known as "more value than free."
Just as the Internet tycoon struggled in the sales promotion war, as the big color TV industry giants are not idle, but also launched a new round of sales promotion. A large number of traditional enterprises, represented by Hisense, Skyworth and TCL, faced the online market of the Internet’s new army and robbed cakes. New products such as HDR, 4K, ULED, and laser TVs, as well as product replacements, were launched. A round of promotional counterattacks.
In this regard, experts said that in this round of low-cost promotion and "zero" yuan purchase and "hardware free" strategy, the industry a new round of major reshuffle trigger.
Diversification of manufacturers, channel will become a new breakthrough in the market in the past two years, in the color TV industry continued sluggish sales and wave after wave prices, coupled with the recent increase in the impact of panel prices, prompting the industry to accelerate the period of change and adjustment, high-end The trend of diversification has become increasingly apparent. Under such a trend, manufacturers have been targeting technologies, large screens, etc., and launched a new round of market insults.
In terms of technology, at the moment of consumption upgrade, manufacturers have realized that users have changed their focus on prices and have paid more attention to product features and visual experiences. For this reason, color TV companies are also constantly improving the sound and picture technology of their products on curved surfaces. A series of new technologies such as HDR, laser display, and curved surface technology have been achieved in screen color adjustment and other technologies.
In terms of the big screen, with the continuous upgrading of consumption and the impact of rising panels, the low price strategy of color TV companies has been promoted, from 32-inch, 42-inch and 43-inch small and medium-sized screens, and the price war has been burnt to 50 inches. , 55-inch and other large-screen market. In this regard, the industry believes that due to the impact of panel prices, prompted the big screen has become the mainstream market trend.
While color TV manufacturers are exerting their efforts on product quality, technology, content, etc., in particular color enterprises with an upstart of the Internet have opened up new explorations and attempts in channel construction, such as representing PPTV, millet, and music. The Internet TV brand is also under the force of the channel, PPTV backed by Suning Tesco, millet TV distribution nationwide millet store offline, music TV distribution thousands of LePar ecological experience shop.
“In the era of small profits in the color TV industry, industry competition has become fierce, and manufacturers must not neglect the importance of channels while accelerating the industrial transformation and upgrading. Only through cable “up and down the line†can we be invincible in the market competition. "In this regard, industry experts said. This shows that the channel will become a major force in the second half of color enterprises.
In view of this, the editors believe that as panel prices continue to rise and the “golden nine silver ten†peak season comes, manufacturers gradually returning to rational competition will usher in a new round of major reshuffles, and they will surely see great vitality and vitality in the second half of the year. .
TV industry "low prices" rampage, or will usher in a new round of big reshuffle Everyone knows that due to the overall downturn in the home appliance industry and the impact of price wars, led to color TV manufacturers in the first half performance is not optimistic, from TCL, Hisense, In terms of the performance of Konka and Skyworth's domestically produced four TV brands, compared with the first quarter results, the profits are generally low, but the profit is still showing a slight increase. Looking at the overall situation, the situation is not optimistic.
Under such circumstances, after the big promotion in 618 and 818 years, the manufacturers started a new round of low-price promotion wars on the occasion of the “Golden 9 Silver 10â€. Such as PPTV Juli TV "0" yuan purchase, only pay 5 years of PPTV membership annual fee of 1800 yuan to send 50-inch color TV activities; September 9 TCL launched financial management to save 50,000 a year to send 2016 4K new P2 TV also Get interest activities.
In the creation of the E-commerce Festival, yesterday, Wei Jing, Kansang, Kukai started a series of 9.9 promotion activities, such as seeing the launch of a 55-inch smart TV with a price of 2399 yuan and a 50-inch 4K smart TV with a price of 1999 yuan. , And 1199 yuan 42-inch TV; micro-whales are launched 2198 yuan 50-inch 4K smart TV, 1299 43-inch TV, and known as "more value than free."
Just as the Internet tycoon struggled in the sales promotion war, as the big color TV industry giants are not idle, but also launched a new round of sales promotion. A large number of traditional enterprises, represented by Hisense, Skyworth and TCL, faced the online market of the Internet’s new army and robbed cakes. New products such as HDR, 4K, ULED, and laser TVs, as well as product replacements, were launched. A round of promotional counterattacks.
In this regard, experts said that in this round of low-cost promotion and "zero" yuan purchase and "hardware free" strategy, the industry a new round of major reshuffle trigger.
Diversification of manufacturers, channel will become a new breakthrough in the market in the past two years, in the color TV industry continued sluggish sales and wave after wave prices, coupled with the recent increase in the impact of panel prices, prompting the industry to accelerate the period of change and adjustment, high-end The trend of diversification has become increasingly apparent. Under such a trend, manufacturers have been targeting technologies, large screens, etc., and launched a new round of market insults.
In terms of technology, at the moment of consumption upgrade, manufacturers have realized that users have changed their focus on prices and have paid more attention to product features and visual experiences. For this reason, color TV companies are also constantly improving the sound and picture technology of their products on curved surfaces. A series of new technologies such as HDR, laser display, and curved surface technology have been achieved in screen color adjustment and other technologies.
In terms of the big screen, with the continuous upgrading of consumption and the impact of rising panels, the low price strategy of color TV companies has been promoted, from 32-inch, 42-inch and 43-inch small and medium-sized screens, and the price war has been burnt to 50 inches. , 55-inch and other large-screen market. In this regard, the industry believes that due to the impact of panel prices, prompted the big screen has become the mainstream market trend.
While color TV manufacturers are exerting their efforts on product quality, technology, content, etc., in particular color enterprises with an upstart of the Internet have opened up new explorations and attempts in channel construction, such as representing PPTV, millet, and music. The Internet TV brand is also under the force of the channel, PPTV backed by Suning Tesco, millet TV distribution nationwide millet store offline, music TV distribution thousands of LePar ecological experience shop.
“In the era of small profits in the color TV industry, industry competition has become fierce, and manufacturers must not neglect the importance of channels while accelerating the industrial transformation and upgrading. Only through cable “up and down the line†can we be invincible in the market competition. "In this regard, industry experts said. This shows that the channel will become a major force in the second half of color enterprises.
In view of this, the editors believe that as panel prices continue to rise and the “golden nine silver ten†peak season comes, manufacturers gradually returning to rational competition will usher in a new round of major reshuffles, and they will surely see great vitality and vitality in the second half of the year. .
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