[Source: "High-tech LED - Lighting Market" June issue / reporter Zhang Wei] This year, the terminal market lighting dealers continue to report to the "High-tech LED" reporter, the current building materials market passenger traffic is too small. "There is no business without passenger traffic. Everyone is jealous. It depends on who will fall first." A lighting dealer in Shenzhen Longgang Homeland Home Store said that there are very few guests coming in every week, sometimes one month. There are no deals at all.
The reporters surveyed in other cities across the country found that the current passenger traffic in all building materials markets in the country is generally less than in previous years. "There is no market in the market, the business is bleak, dealers are afraid to buy goods." Yu Xiaowen, chairman of Nanchang Tianpeng Lighting City, said that in the short term, there is no sign that the market is improving."
A lighting dealer in Futian Guo'an, Shenzhen, said, “The current business is in difficulty. There is no business in the market without traffic. There is no order without business. Now the funds are difficult to turn around, and the manufacturers are constantly pressing the goods. The days are very Sad." This is also the general status quo that most dealers face.
In today's increasingly fierce market competition, traditional lighting manufacturers have adopted the previous pressure policy to gradually make dealers resent. On the contrary, dealers are more comfortable in the face of LED lighting companies, but instead control the terminal pricing power of LED product prices. .
In the past two years, consumers have begun to slowly accept LED lighting products, and even some consumers have entered the store to specify LED lighting products. Dealers in traditional lighting products, such as energy-saving lamps sales, have only a small profit, on the contrary, LED lighting products industry is not standardized, opaque, allowing dealers to operate a large profit margin.
At present, LED products in the terminal market are prevalent. Basically, every lighting store has an LED spotlight and an LED Downlight. The reporter conducted an in-depth investigation and found that LED application companies are in a very passive situation. Behind the seemingly prosperous, there are hidden embarrassments.
Data failure, the market has no expectations <br> In the past, industry insiders predicted that the trend of building materials market depends on the local housing turnover. Dealers attributed the bleak cause of the home improvement market to the government's regulation of real estate. There are fewer people buying a house, which leads to a deserted business in the home improvement market. However, according to the statistics of the Shenzhen Municipal Planning and Land Resources Committee, in 2010, there were 39,176 sets of housing transactions in Shenzhen, and 320,35 sets of transactions in 2011 and 10,000 sets of affordable housing. With such a large transaction volume, it is reasonable to say that the traffic volume of the Shenzhen building materials market will not be so bleak. .
Recently, it has been reported that the State Grid Corporation's survey of 660 cities across the country shows that up to 65.4 million sets of residential electricity meters have zero readings for six consecutive months. These vacant houses are enough for 200 million people to live.
Housing vacancy reflects from another side, many people do not decorate their homes, just invest. This is bad news for the entire building materials market. The market has no expectations. No one knows how many people actually decorate. The downstream demand data reflected by such large volume is unpredictable.
The business is not good, the dealers are afraid to buy the goods <br> The traditional lighting company will set the dealer's annual tasks according to the dealer's monthly product sales, and then subdivide the quarterly tasks and monthly tasks. In order to complete the task, the dealer will purchase the goods every month, and the inventory pressure is very high. In the downturn of the industry, the traditional lighting strategy of the goods makes dealers feel resentful. The reporter learned that many dealers did not dare to purchase goods this year. Since last year, some dealers have accumulated a lot of goods in order to complete the annual task.
On the contrary, NVC, Opp and other first-line lighting brands are even more powerful. An Opu agent in Guoanju, Futian District, said that he has a lot of pressure on purchasing each month. NVC and Opp are brands recognized by the public. Many dealers are rushing to do NVC and Opp agents, and selling their products can also improve their own grades. “Unlike some miscellaneous cards, it is necessary to eat some stock in order to complete the sales.â€
Unlike the agents such as NVC and Opp, dealers are not so polite in the face of other first- and second-line brands. A Huayi lighting agent in Jiangxi complained: "This month, Huayi requires restocking, I don't care." He said that this year's market is not good. If Huayi Jiangxi area intends to change dealers, it may not be immediately available. Agent.
The reporters surveyed in other cities across the country found that the current passenger traffic in all building materials markets in the country is generally less than in previous years. "There is no market in the market, the business is bleak, dealers are afraid to buy goods." Yu Xiaowen, chairman of Nanchang Tianpeng Lighting City, said that in the short term, there is no sign that the market is improving."
A lighting dealer in Futian Guo'an, Shenzhen, said, “The current business is in difficulty. There is no business in the market without traffic. There is no order without business. Now the funds are difficult to turn around, and the manufacturers are constantly pressing the goods. The days are very Sad." This is also the general status quo that most dealers face.
In today's increasingly fierce market competition, traditional lighting manufacturers have adopted the previous pressure policy to gradually make dealers resent. On the contrary, dealers are more comfortable in the face of LED lighting companies, but instead control the terminal pricing power of LED product prices. .
In the past two years, consumers have begun to slowly accept LED lighting products, and even some consumers have entered the store to specify LED lighting products. Dealers in traditional lighting products, such as energy-saving lamps sales, have only a small profit, on the contrary, LED lighting products industry is not standardized, opaque, allowing dealers to operate a large profit margin.
At present, LED products in the terminal market are prevalent. Basically, every lighting store has an LED spotlight and an LED Downlight. The reporter conducted an in-depth investigation and found that LED application companies are in a very passive situation. Behind the seemingly prosperous, there are hidden embarrassments.
Data failure, the market has no expectations <br> In the past, industry insiders predicted that the trend of building materials market depends on the local housing turnover. Dealers attributed the bleak cause of the home improvement market to the government's regulation of real estate. There are fewer people buying a house, which leads to a deserted business in the home improvement market. However, according to the statistics of the Shenzhen Municipal Planning and Land Resources Committee, in 2010, there were 39,176 sets of housing transactions in Shenzhen, and 320,35 sets of transactions in 2011 and 10,000 sets of affordable housing. With such a large transaction volume, it is reasonable to say that the traffic volume of the Shenzhen building materials market will not be so bleak. .
Recently, it has been reported that the State Grid Corporation's survey of 660 cities across the country shows that up to 65.4 million sets of residential electricity meters have zero readings for six consecutive months. These vacant houses are enough for 200 million people to live.
Housing vacancy reflects from another side, many people do not decorate their homes, just invest. This is bad news for the entire building materials market. The market has no expectations. No one knows how many people actually decorate. The downstream demand data reflected by such large volume is unpredictable.
The business is not good, the dealers are afraid to buy the goods <br> The traditional lighting company will set the dealer's annual tasks according to the dealer's monthly product sales, and then subdivide the quarterly tasks and monthly tasks. In order to complete the task, the dealer will purchase the goods every month, and the inventory pressure is very high. In the downturn of the industry, the traditional lighting strategy of the goods makes dealers feel resentful. The reporter learned that many dealers did not dare to purchase goods this year. Since last year, some dealers have accumulated a lot of goods in order to complete the annual task.
On the contrary, NVC, Opp and other first-line lighting brands are even more powerful. An Opu agent in Guoanju, Futian District, said that he has a lot of pressure on purchasing each month. NVC and Opp are brands recognized by the public. Many dealers are rushing to do NVC and Opp agents, and selling their products can also improve their own grades. “Unlike some miscellaneous cards, it is necessary to eat some stock in order to complete the sales.â€
Unlike the agents such as NVC and Opp, dealers are not so polite in the face of other first- and second-line brands. A Huayi lighting agent in Jiangxi complained: "This month, Huayi requires restocking, I don't care." He said that this year's market is not good. If Huayi Jiangxi area intends to change dealers, it may not be immediately available. Agent.
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