Many companies spend a lot of advertising costs every year. The importance that companies place on advertising has transformed the world of consumers into a vast sea of ​​advertising information. Whether it is on a bus, on the road, or in the elevator, advertisements will Fighting on the face, even working on computers every day has countless advertising spam that consumers can't escape. Consumers are currently in a state of tired information, and real information and false information are often mixed together. The world that the consumers are facing begins to become bizarre, and they have to spend a lot of time to identify and confirm this information. People have already Tired of advertisements that include television, radio, newspapers and magazines, and outdoor and endless advertisements, the input-output ratio of advertising is no longer as commendable as it once was.
The purpose of marketing is to make the company profitable by stimulating consumers, and for satisfied customers, if they are willing to tell Others about their experience with the company's products or services, and spread it ten to ten hundred, this power It will be great. Making people publicity and paying attention to building people’s reputation is undoubtedly the best and cheapest form of advertising, especially when the current pace of consumer life is tight and there is not enough time to research and compare the products and services of various companies. The consumer experience of friends, family or other people plays a crucial role in consumer decision-making. For example, when people buy a house, they always have to go to the community of the target real estate to see the comments of the first-time or first-buy people and then consider it. To buy digital products, many people first look at the use of various people on the Internet and the authoritative As a result of the evaluation, people have to eat a meal and always ask the people around to find out which restaurants have the most special features... In the minds of consumers, when they want to buy certain products, their brains immediately The reaction is to search like a search engine to see if their friends and relatives have similar consumer experiences. They are very willing to listen to such experience and use this experience as an important reference. If your brand brings good impressions to consumers, then you can be overjoyed because you have won a good reputation, but if your brand is criticized by others, it will be dangerous and dangerous The fact is that you may not know what people have said about your bad things on any occasion. You will not even believe that because word of mouth has blocked some of your customers and blocked your business.
Although new marketing ideas are now emerging, many advertising planning companies are vigorously promoting various marketing tactics to companies, and even new media are emerging. However, establishing a good reputation is important for a company and cannot be ignored. The work, and these jobs all need to grasp the basics of word-of-mouth marketing.
Pay attention to every customer who is interested in you. Many companies now regard “customer-oriented†as their strategy or business philosophy. However, many times this kind of guidance has been misaligned in their implementation. For example, salespeople often do not consider the customer’s needs in order to sell more products. Or to make irresponsible remarks to those customers who have been slow to make up their minds, even to those who don't look like the target customers, these behaviors are the source of people's praise for negative information. In the consumer's consumption experience, They are more likely to remember the deficiencies in performance. The so-called good things do not go out. The bad news is a good thing. A little lack of memory for people far exceeds 10 good performance. Therefore, if a company wants to win a good word of mouth, it must make every customer who is interested in you smile and go. Although some customers may not necessarily buy things from you, your performance will make them relish and they will Take the initiative to help you spread your uniqueness and your hospitality. Many times, some customers will change their minds because of your sincere impress. Good service is an important factor in forming a good reputation. Although many companies think this will cost a lot of labor costs, what kind of investment is more cost-effective than those that cause consumer trouble? Enterprises should think more about consumers, consider consumers more, and pay more attention to their voices. Enterprises can save a little, and they can earn more.
Pay attention to the role of opinion leaders. Traditional corporate marketing believes that only those consumers who can consume and possibly purchase products are targeted consumers. Therefore, companies can only tell the information of these consumer products, but in fact, among the objects of corporate communication, There is a class of “experts†who don’t necessarily spend money, but they like to comment on it. Once a company becomes their sight, it becomes the object of their comment. If they are not careful, they may also be praised by them. In the negative teaching materials, these people are “opinion leaders.†Each company’s market has opinion leaders. For example, many commentators in the IT industry can rely on a widely circulated article to describe the business strategy of an IT company. If the money is not worth, it may also make a company's reputation so strong that auto fans will automatically tell others about the performance and characteristics of a certain car. Walking in the frontline of fashion will tell others what is the most fashionable and roll up consumer trends. Opinion leaders are not only among professional people, but also among ordinary consumers. For example, a good old lady in a community is an opinion leader who sells things in supermarkets in the community. She says that good things will attract many people to buy. She should be Unsatisfactory, people will follow, in some product areas, government officials, university professors may be opinion leaders, because they speak with authority. Enterprises should pay attention to these opinion leaders, especially the very discriminating consumers. They are not only good opinion disseminators, but also provide companies with advice for decision-making. Enterprises should provide enough information to opinion leaders to allow them to have accurate knowledge of the company instead of misinterpreting it. If necessary, they can also combine with some public relations activities to organize them and actively spread your products and services.
The purpose of marketing is to make the company profitable by stimulating consumers, and for satisfied customers, if they are willing to tell Others about their experience with the company's products or services, and spread it ten to ten hundred, this power It will be great. Making people publicity and paying attention to building people’s reputation is undoubtedly the best and cheapest form of advertising, especially when the current pace of consumer life is tight and there is not enough time to research and compare the products and services of various companies. The consumer experience of friends, family or other people plays a crucial role in consumer decision-making. For example, when people buy a house, they always have to go to the community of the target real estate to see the comments of the first-time or first-buy people and then consider it. To buy digital products, many people first look at the use of various people on the Internet and the authoritative As a result of the evaluation, people have to eat a meal and always ask the people around to find out which restaurants have the most special features... In the minds of consumers, when they want to buy certain products, their brains immediately The reaction is to search like a search engine to see if their friends and relatives have similar consumer experiences. They are very willing to listen to such experience and use this experience as an important reference. If your brand brings good impressions to consumers, then you can be overjoyed because you have won a good reputation, but if your brand is criticized by others, it will be dangerous and dangerous The fact is that you may not know what people have said about your bad things on any occasion. You will not even believe that because word of mouth has blocked some of your customers and blocked your business.
Although new marketing ideas are now emerging, many advertising planning companies are vigorously promoting various marketing tactics to companies, and even new media are emerging. However, establishing a good reputation is important for a company and cannot be ignored. The work, and these jobs all need to grasp the basics of word-of-mouth marketing.
Pay attention to every customer who is interested in you. Many companies now regard “customer-oriented†as their strategy or business philosophy. However, many times this kind of guidance has been misaligned in their implementation. For example, salespeople often do not consider the customer’s needs in order to sell more products. Or to make irresponsible remarks to those customers who have been slow to make up their minds, even to those who don't look like the target customers, these behaviors are the source of people's praise for negative information. In the consumer's consumption experience, They are more likely to remember the deficiencies in performance. The so-called good things do not go out. The bad news is a good thing. A little lack of memory for people far exceeds 10 good performance. Therefore, if a company wants to win a good word of mouth, it must make every customer who is interested in you smile and go. Although some customers may not necessarily buy things from you, your performance will make them relish and they will Take the initiative to help you spread your uniqueness and your hospitality. Many times, some customers will change their minds because of your sincere impress. Good service is an important factor in forming a good reputation. Although many companies think this will cost a lot of labor costs, what kind of investment is more cost-effective than those that cause consumer trouble? Enterprises should think more about consumers, consider consumers more, and pay more attention to their voices. Enterprises can save a little, and they can earn more.
Pay attention to the role of opinion leaders. Traditional corporate marketing believes that only those consumers who can consume and possibly purchase products are targeted consumers. Therefore, companies can only tell the information of these consumer products, but in fact, among the objects of corporate communication, There is a class of “experts†who don’t necessarily spend money, but they like to comment on it. Once a company becomes their sight, it becomes the object of their comment. If they are not careful, they may also be praised by them. In the negative teaching materials, these people are “opinion leaders.†Each company’s market has opinion leaders. For example, many commentators in the IT industry can rely on a widely circulated article to describe the business strategy of an IT company. If the money is not worth, it may also make a company's reputation so strong that auto fans will automatically tell others about the performance and characteristics of a certain car. Walking in the frontline of fashion will tell others what is the most fashionable and roll up consumer trends. Opinion leaders are not only among professional people, but also among ordinary consumers. For example, a good old lady in a community is an opinion leader who sells things in supermarkets in the community. She says that good things will attract many people to buy. She should be Unsatisfactory, people will follow, in some product areas, government officials, university professors may be opinion leaders, because they speak with authority. Enterprises should pay attention to these opinion leaders, especially the very discriminating consumers. They are not only good opinion disseminators, but also provide companies with advice for decision-making. Enterprises should provide enough information to opinion leaders to allow them to have accurate knowledge of the company instead of misinterpreting it. If necessary, they can also combine with some public relations activities to organize them and actively spread your products and services.
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