Last weekend, Shenzhen Optoelectronic Display Week and China (International) Color TV Festival was held in Shenzhen Convention and Exhibition Center. The global flat panel display giants unveiled, showing the latest technology of flat panel display and diversified applications downstream. At the exhibition, some people in the color TV industry revealed that the price of LED TVs has been declining and the penetration rate has exceeded 50%. At the same time, OLED also brings certain attention, but the industry generally believes that the domestic OLED industry still has a large bottleneck in talents and technology.
“More than 90% of Konka’s new TV products have adopted LED backlights this year.†Chen Song, deputy manager of the marketing department of Konka Group’s Shenzhen sales branch, publicly stated at the show, “The market penetration of LED TVs is expected this year in 2010. 50%, but according to the current development speed, it is already more than 50%."
In fact, it is understood that the high-speed penetration of LED TVs is in great contact with manufacturers to continuously cut prices and seize the market. Around this year's "May 1", some domestic brands of 40/42-inch LED TVs fell below the 3,000 yuan mark, 32-inch is generally as low as 2,000 yuan, compared with the same period last year, the price of seven or eight thousand yuan, the decline is quite amazing.
According to industry insiders, the price of LED TVs has two reasons: panel downgrade and product profit margins in the competition. "The price of LED TVs should have further room for decline. For example, LED backlights also account for a significant portion of the cost of color TVs, and our analysis expects that the average cost of 40-inch side-mounted LED-backlit display modules will be the first in 2011. The quarterly $100 fell 25% to $75 in the fourth quarter."
O LED technology is considered by the industry as the next generation of display technology. In color TV, not only can it display images more effectively and realistically, but also consume less energy. At this exhibition, technologies such as OLED display and OLED lighting attracted many people's attention. Xie Suyun pointed out that in addition to the cost issue, in fact, talent is also a major obstacle to the industry. The domestic LED industry talents including OLED are very scarce, especially high-level talents.
In order to recruit talents, this technology-themed exhibition is also seen as an opportunity for recruitment. For example, some companies directly put job advertisements on the flyers of the exhibition. The listed company Shenzhen Lehman Optoelectronics also displayed the words “Care for Elite†in the prominent position of its LED display .
Source: Southern Metropolis Daily
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