[High-tech LED reporter Hu Yanling] On the eve of the LED lighting explosion, many traditional lighting companies began to bear the pressure, and they all invested in the LED tide. Fujian Meibao Optoelectronics Group Co., Ltd. (hereinafter referred to as Meibao Group) is one of them. member. Recently, "High-tech LED" reporter visited the Meibao Group to explore its "photoelectric dream".
Luo Mingxiang, chairman of Meibao Group, revealed that the company has already made great strides in the energy-saving lamp market. In order to meet the market demand of domestic low-carbon environmental protection products, the company has invested heavily in the field of LED lighting in China. The company has Fujian Yunxiao and Jiangxi Wuning in the country. Large manufacturing base, and set up two R&D centers in Xiamen, Fujian and Guangdong Guzhen.
"The company's future focus will be tilted towards the LED," he said.
In March of this year, under the leadership of the Fujian Provincial Party Committee and the provincial government, the company successfully signed the world's leading LED car headlight cooperation project with the Hong Kong Government Productivity Council. It has become one of the few companies in China that can have LED headlight technology. This project is fully recognized and supported by Fujian Automobile Industry Association, Fujian Automotive Industry Corporation and Mercedes-Benz (Fujian).
As a big country in the manufacture of optoelectronic lighting products, there are tens of thousands of optoelectronic manufacturing enterprises in the country. The optoelectronics market is already saturated and the sales competition is fierce. “If we use the traditional marketing model and use the provincial, city and county agents to sell optoelectronic products, it is obviously impossible to jump out of the competitive vortex created by the old marketing model.†Luo Mingxiang revealed that based on the above considerations, the company proposed the “entrepreneurial class†marketing for college students. mode.
The marketing mode of college students' “entrepreneurial class†means that several vocational colleges in each province choose to jointly establish marketing and international trade training courses. The number of students is one for each county and district in the province (the household is borrowed for local). The recruits are local college graduates who are interested in marketing optoelectronics and electrical products as “entrepreneurial classesâ€. The "enterprise class" sales model is a factory direct sales method, and is standardized and unified by the company.
"The company's goal is to cultivate thousands of Boss with assets of 10 million yuan." Luo Mingxiang said.
Luo Mingxiang understands that the LED industry needs strong financial support in the early stage of development. At this point, Luo Mingxiang is full of confidence. The company has made great achievements not only in the energy-saving lamp industry, but also in the two major industries of real estate and professional education. It can fully support the development investment of the LED industry in the early stage. "And we have always maintained a good cooperative relationship with the bank. There is no problem in financing one or two hundred million yuan." He believes that the innovation and wisdom of the first test will surely usher in a brand new business kingdom.
Luo Mingxiang, chairman of Meibao Group, revealed that the company has already made great strides in the energy-saving lamp market. In order to meet the market demand of domestic low-carbon environmental protection products, the company has invested heavily in the field of LED lighting in China. The company has Fujian Yunxiao and Jiangxi Wuning in the country. Large manufacturing base, and set up two R&D centers in Xiamen, Fujian and Guangdong Guzhen.
Photo: Luo Mingxiang, Chairman of MEBO Group
"The company's future focus will be tilted towards the LED," he said.
In March of this year, under the leadership of the Fujian Provincial Party Committee and the provincial government, the company successfully signed the world's leading LED car headlight cooperation project with the Hong Kong Government Productivity Council. It has become one of the few companies in China that can have LED headlight technology. This project is fully recognized and supported by Fujian Automobile Industry Association, Fujian Automotive Industry Corporation and Mercedes-Benz (Fujian).
As a big country in the manufacture of optoelectronic lighting products, there are tens of thousands of optoelectronic manufacturing enterprises in the country. The optoelectronics market is already saturated and the sales competition is fierce. “If we use the traditional marketing model and use the provincial, city and county agents to sell optoelectronic products, it is obviously impossible to jump out of the competitive vortex created by the old marketing model.†Luo Mingxiang revealed that based on the above considerations, the company proposed the “entrepreneurial class†marketing for college students. mode.
The marketing mode of college students' “entrepreneurial class†means that several vocational colleges in each province choose to jointly establish marketing and international trade training courses. The number of students is one for each county and district in the province (the household is borrowed for local). The recruits are local college graduates who are interested in marketing optoelectronics and electrical products as “entrepreneurial classesâ€. The "enterprise class" sales model is a factory direct sales method, and is standardized and unified by the company.
"The company's goal is to cultivate thousands of Boss with assets of 10 million yuan." Luo Mingxiang said.
Luo Mingxiang understands that the LED industry needs strong financial support in the early stage of development. At this point, Luo Mingxiang is full of confidence. The company has made great achievements not only in the energy-saving lamp industry, but also in the two major industries of real estate and professional education. It can fully support the development investment of the LED industry in the early stage. "And we have always maintained a good cooperative relationship with the bank. There is no problem in financing one or two hundred million yuan." He believes that the innovation and wisdom of the first test will surely usher in a brand new business kingdom.
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