Mysterious mobile phone design company appeared at Qualcomm Conference
"There are new people coming out of the generations of the Jiangshan generation, and a new generation will replace the old ones". The two new historical opportunities of 3G and smart phones are creating a group of emerging mobile phone design companies, and these new mobile phone design companies are likely to surpass the old mobile phone design companies in the next year and become the new leader in the Chinese mobile phone design market. sheep.
The author discovered many promising emerging mobile phone design companies at the "Qualcomm China Partner Conference and Innovative Wireless Terminal Joint Display" held by Qualcomm last Friday. They unveiled the mysterious veil for the first time at this conference, and they showed Windows Mobile and Android smartphone products have greatly overshadowed some established mobile phone design companies. In fact, at this conference, the veteran mobile phone design companies Longqi, Huaqin, Yulong, Haier, etc. are still based on traditional feature phones, and they have lagged behind some emerging smartphones in the main market next year. design company. However, there are also old-fashioned design companies such as Morning News and Tianyu that still maintain their leading positions on smartphones.
The reason why some "new emerging mobile phone design companies" are mentioned above is because they all have strong backgrounds, and they are all achieved on the shoulders of their predecessors. The main technical backbone of these new design companies comes from China. The earliest two companies engaged in the design of smart phones-one is DXN Wireless, and the other is Amoi Mobile. These two Huangpu Military Schools, known as the Chinese smartphone field, have cultivated countless smart phone design elites. These elites have set up separate portals and will be a blockbuster in the upcoming first year of smart phones in 2010.
The first thing to mention is Shengyao wireless communication. This mobile phone design company founded in December 2008 is really a new force in the field of mobile phone design. However, at this exhibition, they came up with Windows Mobile 6.5 smartphones and Android smartphones that were fully available, based on the EVDO platform and HSDPA platform, respectively. Interestingly, they did not use the mainstream MSM7XXX series that are used by brands such as HTC and MOTO, but instead adopted the two architectures of MSM6246 + Marvell PXA310 and QSC6085 + Marvell PXA310. Its marketing director Zhou Shikun explained: "This choice provides us with more flexibility. One platform can make multiple products, such as making smartphones that support WM and Android on the same platform. Operators can Free choice. "However, this architecture requires strong R & D capabilities, which is more complicated than developing Android and WM smart machines on the 7xxx platform. "The oPhone we developed for China Mobile has also been successfully developed. This time it was a Qualcomm exhibition, so it did not bring a display." He said. A company established less than a year ago can come up with many commercial smart models. Where are they?
Shengyao's Windows Mobile 6.5 smartphone
It turned out that most of their entrepreneurial backbone came from DXN's smartphone team. It is reported that more than 30 people come from the DXN wireless smartphone team, and currently have more than 80 employees, the headquarters is still in Beijing. However, the back-end boss investing in them is a big boss in Shenzhen, Galwell Holdings Limited. Galwell ’s business includes investment, real estate, digital, telecommunications and communications equipment. Although not known to everyone, Galwell is a large-scale foundry of news electronic products such as DVD, Blu-ray DVD, set-top boxes, etc., and is a long-term partner of companies such as Wal-Mart in the United States. Shengyao Wireless is a wholly-owned subsidiary of Galwell. Shengyao's mobile phone solutions can be sold to Galwell or other manufacturers.
Another company that will be in the limelight in the smartphone market next year is also related to DXN, but also to the OEM giant BYD. This is Beijing Bide Chuangzhan Communication Technology Co., Ltd. The joint venture established by the design company DXN Wireless and the foundry BYD in early 2008 has now been completely incorporated into BYD, becoming the fifth business unit of the BYD Group's IT business group. The fifth business department is also the mobile phone design business department. It has 1500 employees, mainly designers, including some logistics employees. It is one of the largest mobile phone design teams in mainland China. There are three R & D centers in Beijing, Shanghai and Shenzhen. Beijing mainly focuses on TD and GSM, Shanghai focuses on CDMA, and Shenzhen focuses on WCDMA, and is also responsible for cultivating fresh graduates to deliver talents for future mobile phone design.
This Qualcomm innovation terminal exhibition should be the first large-scale appearance of BYD's mobile phone design division (the fifth division). They brought a variety of mobile phones designed for brands such as MOTO, ViewSonic, Alcatel and Kyocera. One worth mentioning is the ViewSonic V901, an EVDO / GSM dual-card dual-standby smartphone, which can support WM6.5, Android is being studied, and will soon be supported. In addition, there is a Moto A3300 smartphone designed for MOTO, which uses Qualcomm QSC6085 + Marvell PXA310 platform and supports WM6.5. According to on-site personnel, BYD's Ophone mobile phone has also been developed. It is reported that BYD's fifth business unit is preparing for large-scale recruitment next year. No doubt BYD's mobile phone design business will enter the first echelon of China's mobile phone design field next year, even in the top three.
ViewSonic V901 designed by BYD——EVDO / GSM dual SIM dual standby smart phone
Another smart phone design company that may be in the limelight next year will be Xiamen Ruiqi Technology. The company was also established in May last year. A number of smart phones were exhibited at this exhibition. It is worth mentioning that the WM6.5 smart phone 9761 based on MSM7627 + ARM11 and the EVDO / GSM dual card dual standby smart phone 9762. Why can Rui Qi produce products so quickly? The reason is very simple. The main backbone comes from the Xiaxin mobile phone team. It is said that it was founded by an absolute senior executive of Xiaxin mobile phone. There are currently 80 employees. Based on Amoi's previous accumulation in the smartphone market, this company is also worth looking forward to.
Ruiqi EVDO / GSM Dual SIM Dual Standby Smartphone
"There are new people coming out of the generations of the Jiangshan generation, and a new generation will replace the old ones". The two new historical opportunities of 3G and smart phones are creating a group of emerging mobile phone design companies, and these new mobile phone design companies are likely to surpass the old mobile phone design companies in the next year and become the new leader in the Chinese mobile phone design market. sheep.
The author discovered many promising emerging mobile phone design companies at the "Qualcomm China Partner Conference and Innovative Wireless Terminal Joint Display" held by Qualcomm last Friday. They unveiled the mysterious veil for the first time at this conference, and they showed Windows Mobile and Android smartphone products have greatly overshadowed some established mobile phone design companies. In fact, at this conference, the veteran mobile phone design companies Longqi, Huaqin, Yulong, Haier, etc. are still based on traditional feature phones, and they have lagged behind some emerging smartphones in the main market next year. design company. However, there are also old-fashioned design companies such as Morning News and Tianyu that still maintain their leading positions on smartphones.
The reason why some "new emerging mobile phone design companies" are mentioned above is because they all have strong backgrounds, and they are all achieved on the shoulders of their predecessors. The main technical backbone of these new design companies comes from China. The earliest two companies engaged in the design of smart phones-one is DXN Wireless, and the other is Amoi Mobile. These two Huangpu Military Schools, known as the Chinese smartphone field, have cultivated countless smart phone design elites. These elites have set up separate portals and will be a blockbuster in the upcoming first year of smart phones in 2010.
The first thing to mention is Shengyao wireless communication. This mobile phone design company founded in December 2008 is really a new force in the field of mobile phone design. However, at this exhibition, they came up with Windows Mobile 6.5 smartphones and Android smartphones that were fully available, based on the EVDO platform and HSDPA platform, respectively. Interestingly, they did not use the mainstream MSM7XXX series that are used by brands such as HTC and MOTO, but instead adopted the two architectures of MSM6246 + Marvell PXA310 and QSC6085 + Marvell PXA310. Its marketing director Zhou Shikun explained: "This choice provides us with more flexibility. One platform can make multiple products, such as making smartphones that support WM and Android on the same platform. Operators can Free choice. "However, this architecture requires strong R & D capabilities, which is more complicated than developing Android and WM smart machines on the 7xxx platform. "The oPhone we developed for China Mobile has also been successfully developed. This time it was a Qualcomm exhibition, so it did not bring a display." He said. A company established less than a year ago can come up with many commercial smart models. Where are they?
In addition to Rui Qi, a mobile phone design company in Xiamen also appeared in Qualcomm's innovative product exhibition, namely Hongkang Technology, which is currently mainly focused on the CDMA1X market. Previously, it was the main design company in the PHS mobile phone market. Since the company is a permanent supplier of China Telecom and has a good market in overseas markets, the participation of Qualcomm in this important event shows that it is already a leading manufacturer in the field of CDMA mobile phone design.
Of course, in addition to these emerging design companies, established design companies / mobile phone terminal manufacturers such as Huawei, Tianyu and Chenxun still maintain a leading momentum in the smartphone market.
Huawei's U8220 exhibited at this exhibition is said to be an Android phone customized for China Unicom and will be available soon. In China, Huawei's position in the Android market can be said to have no one to replace. Tianyu Longtong displayed a number of smart phones, including Tianyu E608 equipped with the new Windows Mobile 6.5 system, EVDO smartphone Tianyu E61, and 3G smartphone Tianyu E68 customized for young people. Chenxun exhibited dual-band HSDPA smartphones supporting the latest WM6.5 and EDVO / GSM dual-card dual-standby WM6.5 smartphones.
From the perspective of Qualcomm's innovative terminal exhibition, several hot spots in the mobile phone market next year include: EVDO / GSM dual-card dual-standby machine and dual-card dual-standby smartphone; various 3G standard Windows Mobile6.5 smartphones and Android smartphone Mobile phones, including Ophone customized by China Mobile and Android smartphones customized by China Unicom, that is, in addition to Apple ’s iPhone, Unicom will launch a number of Android smartphones next year. In addition, WiFi / WAPI functions have become standard for these smartphones.
Globally, next year's 3G mobile phone shipments will exceed 2G mobile phone shipments for the first time, and low-cost 3G mobile phones are also a hot spot next year. "Qualcomm will continue to launch single-chip low-cost 3G solutions, and we will make phones under $ 30 also have 3G connectivity." Meng Pu, president of Qualcomm Greater China, said.
Tianyu E608 equipped with the new Windows Mobile 6.5 system
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