Although it has entered the winter, but the heat of OLED manufacturing has been continuing for nearly a year. Whether it is the beginning of the year of wallpaper TV, screen spontaneous TV and other black technology products stunning debut, or OLED innovation technology experience hall successively all over the country in major cities, or the National Day to the double 11 period of time OLED TV sales soared, let OLED TVs have become popular. At present, the OLED manufacturing boom has reached a new height.
Guangzhou Tower OLED New Vision Opening Ceremony
On November 30, the interactive experience project “OLED New Vision†formally established the Guangzhou Tower, which is known as the “China's tallest tower,†which not only allowed OLED to open up a window of high-end experience and communication, but also helped Guangzhou. The tower has realized the transformation and upgrade of Landmark Tourism 2.0 from simple high-altitude urban sightseeing to multimedia interactive experience.
Generous, hundreds of OLED panel dress up Guangzhou Tower
According to Lu Xiangde, president of LG Display, “The New Vision of OLED†not only demonstrates the high design freedom of OLED, but also highlights the outstanding performance of OLED. In fact, as the next generation of display technology, OLED has long been regarded as the best carrier in the DOT (Display Of Things) era. In addition to its superior image quality, OLEDs can also realize curled, transparent, folded, and extremely thin and light designs, which greatly expands the physical form of the TV and enables “all things to be displayedâ€.
The most representative of Guangzhou Tower's "New Vision for OLEDs" is the world's largest OLED tunnel composed of 144 OLED panels. When visitors are in it, OLED tunnels can create immersive scenes such as the starry sky and aquarium. In addition, an OLED Wave Roof (OLED Wave Roof) formed by splicing together 75 different shapes of OLED panels also attracts eyeballs. The OLED screen starts from the ground and passes through different curvatures and bends until it reaches the roof. When playing a video screen, it creates a very intuitive and realistic stereoscopic sense.
OLED Wave Roof (OLED dome)
Hundreds of OLED panels have created an extremely realistic visual interactive experience area within the Guangzhou Tower. With a variety of shape structures and interesting content, they have provided the visitors with a unique visual experience.
In addition, in the OLED display technology science museum in another part of Canton Tower, visitors can also experience the development of OLED display technology through different thematic display areas, and they are now commercially available and widely used in daily life. OLED products, as well as cutting-edge OLED black technology.
The world's largest OLED tunnel
Lu Xiangde, president of LG Display, said: “It's like standing on the tower in Guangzhou. The entire city of Guangzhou can be seen. In the field of vision of OLED, people will see an unprecedented visual wonder. This is the new horizon brought by the new height. .
Outbursts show that the industry has entered the OLED era
In recent years, OLED TVs have always been the focus of attention in the color TV industry, and are generally considered to be next-generation display technologies that replace LCDs. Moreover, all aspects of OLED have matured and truly have the basis for large-scale outbreaks.
From the market perspective, the explosive power of OLED has been demonstrated in 2017. According to Ove Cloud Network data, during the past 11 Golden Weeks, the sales volume of the domestic color TV market decreased by 15.6% year-on-year, and the sales volume decreased by 11.9% year-on-year. However, OLED TVs are thriving, with sales volume increasing by 145% year-on-year and achieving a converse trend. Suning's data further shows that on November 3rd, the sales volume of OLED TVs increased by 509% on super category days, and this kind of outbreak data also shocked the display industry.
In terms of products and technology, the current technological advantages of OLED are undisputed in the display industry. No matter the picture quality or the design, LCD is unmatched. In addition, in many OLED TV products, in addition to the "traditional type" of television, there are more wallpaper TV, screen spontaneous TV and other breakthrough traditional concepts of TV products have been listed, and achieved good sales. You know, these products can only be realized by OLED.
OLED Science Museum
In addition, the OLED camp has also been further expanded. At the beginning of 2016, there were only 5 global OLED TV manufacturers. By 2017, there were already 13 TV manufacturers worldwide joining the OLED camp. At present, only LG Electronics, Skyworth, Konka, Changhong, Sony, Philips and other major TV manufacturers have launched OLED TVs in the Chinese market. The OLED camp is expanding at an unprecedented rate, and the TV market continues to refresh. Coverage shows that the industry has begun to enter the OLED era.
The latest technology products in OLED Science Museum
It is worth mentioning that the interactive experience promotion promoted by the OLED camp in the second half of the year was also effective. Currently, major home appliance stores in major cities across the country have successively opened OLED innovation technology experience halls. Many OLED black technology and innovative products displayed in the museum not only allow consumers to more intuitively understand OLED technology, but also drive OLEDs in home appliance stores. TV sales. In addition, this “new vision of OLED†entered the Guangzhou Tower and opened a window of experience and communication in the high-end tourism market. With the popularity of the Guangzhou Tower, the road to OLED adoption has once again accelerated.
OLED tunnels at different angles
Canton Tower "OLED new horizon" sensation in Yangcheng, is just a microcosm of this year's OLED outbreak, with the further deepening of the OLED layout, the industry chain is more mature, OLED will show greater vitality.
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