Introduction: Internet companies have set foot in the mobile phone market one after another, how come traditional mobile phone manufacturers view this trend? In addition, there are a group of emerging companies that are specifically positioning mobile Internet as the localized Android operating system, such as Xiaomi, Dim Sum and Le Frog are also entering this market. Who will rise and fall in the mobile terminal market in the future?
Alibaba's participation in Tianyu Longtong and Baidu's marriage to Dell has recently been rumored that Shanda, which is unwilling to be lonely, will also launch a "super-low-cost, high-configuration" 1,000-yuan mobile phone regardless of everything. enter. Internet companies have stepped into the mobile phone market one after another, and how come the traditional mobile phone manufacturers view this trend? In addition, there are a group of emerging companies that are specifically positioning mobile Internet as the localized Android operating system, such as Xiaomi, Dim Sum and Le Frog are also entering this market. Who will rise and fall in the mobile terminal market in the future?
For future trends, people from different camps have very different perspectives, because this is still a market that is still gestating, a market that has not yet found the right direction and has not seen the profit model, everyone is in In the exploration stage, lessons are necessary, such as the "Alibaba Cloud" mobile phone promoted by Ali and Tianyu in the early stage, so they have new strategies and have accumulated in the early stage, and the probability of winning this time will be greater.
In the face of rapid changes in the market, the head of ZTE ’s smartphone, Zhongzhong Luo, posted his thoughts over the past year on his personal Weibo two days ago, which caused widespread discussion among business offices. Chang Xu took his point of view, and also interviewed Zhao Li, the CEO of the localized Android operating system company Lefrog. They respectively considered the business model of the future mobile Internet terminal from the perspective of the terminal and the localized Android operating system manufacturer. . Similarly, the following also quotes the views of Wang Lijie, a famous Internet critic and founder of Mobile 2.0 Forum.
Luo Zhongsheng: There are three levels of the combination of Internet and terminal
It took me a year to communicate with countless brains before I understood these issues.
There are three levels in the combination of Internet and terminal. The easiest is to embed a business link in the terminal and divide the business with the terminal manufacturer, but because the terminal interface is limited, the terminal manufacturer and the number are limited, and only a few services can be built, such as Renren.com, Sina Weibo, etc. , More is to enter the sea, the so-called application store, downloaded by users, this future is uncertain.
The second level is practiced by Ophone, Dim Sum, Lewa, etc. On the Android open platform, through various optimizations, the various experiences of the Internet on the terminal are improved. This is similar to a middleman between terminal manufacturers and Internet manufacturers, parasitic on Google. But now there are some problems with the business model. First, they still charge various fees to terminal manufacturers as a solution provider. This makes terminal manufacturers reluctant to use. Second, the terminal manufacturers did not benefit from it, and the enthusiasm was not high. Large manufacturers could optimize it themselves. Bosi, Dim Sum, and Lewah should cooperate with Internet companies and share with terminal manufacturers before this model will succeed. Third, if Google changes, the previous accumulation is all gone. Fourth, performance improvements are not tied to hardware platforms.
The so-called operating system of some Internet companies is the third level, which enters a lower level of development, similar to Google, Microsoft or Apple, otherwise it is a show or hype. However, first, where do these company operating system kernels come from? Second, how much R & D is going to be invested in the so-called own operating system, is there any preparation for failure? Third, combined with the terminal, do you have your own terminal platform? Without its own terminal platform, it is difficult to do well with so-called lover cooperation. Android is an example. Fourth, do you have sufficient capabilities and a large user base to support your ecosystem? Reconstruction is incredible. Fifth, all Internet companies want to know whether they do this and whether they are in line with their own company's strategy. Sixth, I want to understand whether the business model of cooperation with the industry chain is now more than that from Apple. The most successful is the sharing, how to divide Internet manufacturers, especially with terminal manufacturers. Seventh, should all Internet companies build their own cloud platforms to support their operating systems? The biggest attraction of the Internet to terminals should be stickiness. For example, although the 360 ​​method has some problems, it is still quite good in terms of user stickiness.
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