On November 5th, the four-day Xiamen International Kitchen and Bath Exhibition was held in Xiamen International Convention and Exhibition Center. The exhibition attracted customers from all over the world to visit. With its unique culture, Legu Sanitary presented a creative and full-featured bathroom feast at the exhibition, which became a highlight of the audience.
General Manager of Legu Sanitary Ware Co., Ltd. said in an interview that the brand concept of Legu Sanitary Ware is “Luxhuang Futureâ€. Legu insists on the creative sustainable development route and brand differentiation route, and integrates happiness into each product. , passed to the hearts of consumers.
Legu bathroom cartoon image spokesperson "dot", "Drip" - international water conservation image ambassador
For the major bathroom companies have invited the stars to do endorsements to enhance brand awareness, while Le Valley is doing the opposite, with "dot" and "Drip" as the brand image endorsement, General Manager Zhi Zhi said: " 'Dotted' and 'Drip' are cute, full of vigor and happiness, and are integrated with the brand concept of Legu. The major bathroom companies have invited the stars to be endorsements, but Legu is doing the opposite. It is the creative of Legu. In other words, the cartoon image is more deeply rooted in the hearts of the people, and more effective interaction with consumers, such as the Olympic Games 'Fuwa', etc. We must become the focus and highlight of this industry, it must be different from other brands, if not People have done similar things, and if we do well, then consumers will like it."
In the positioning of the whole brand of Legu Sanitary Ware, the general manager of Zhizhi said that the full dimension is the concept of Legu's own characteristics, standing on the basis of the whole bathroom, focusing on the spatial dimension, functional dimension, value dimension and society. Dimensions illustrate the happy life in all aspects. The "whole bathroom" is proposed from the perspective of "humanization" and is different from other sanitary ware brands.
For the future planning of Legu, Zhizhi always said: "In the next 2-3 years, Legu should do its best to make it stronger and bigger in the sanitary industry, and then the whole kitchen. The next 5-10 years Inside, Legu's center of gravity will be placed in furniture, offices, beds, etc., Legu will also expand some of the production chains related to construction, such as paint, flooring, etc., to achieve a one-stop installation design, truly pure sale Overall home space."
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