Qualcomm, which earned a lot of money in the early days of 4G, may feel a bit of pressure in the second half of the year.
Yesterday, MediaTek officially released a number of new single-chip solutions (SoCs) in Shenzhen. Based on this, MediaTek has completed the full confrontation between the high-, medium- and low-end markets on the 64-bit and 4G networks and the old rival Qualcomm. Samsung has also released a new LTE wireless chip that supports both FDD and TDD specifications and uses the 28nm HKMG process. It is understood that Samsung has integrated its honeycomb components with the Exynos brand and imitated Qualcomm's Snapdragon series of mobile phone chips.
"Many mobile phone manufacturers are waiting for more chip manufacturers to ship." Wang Yanhui, secretary general of the China Mobile Alliance, told reporters that 4G is mainly the international chip companies such as Qualcomm and Marvell, but with the second half of the year, MediaTek, Spreadtrum, and Lianxin If the 4G chip products of enterprises are gradually commercialized, the manufacturers will have more actions.
But considering Qualcomm's position in the mobile phone chip field, Will Strauss, president of market research firm Forward Concepts, said that even if there are some competitors entering the market in 2014, Qualcomm's market share in the multi-mode LTE chip market is still high.
Late upgrade
"This year, LTE mobile phone chip shipments will reach 15 million sets, accounting for 5% of the company's total smart phone chip shipment target of 300 million sets." Xie Qingjiang, general manager of MediaTek Co., Ltd. told reporters that from now on the proportion Although still small, I hope to reach double digits next year.
In fact, due to the restrictions of the domestic 3G standard TD-SCDMA and the multi-mode support policy, the number of manufacturers entering the upstream and downstream of the LTE chip industry in mainland China is relatively small. This led to the centralization of the market.
Qualcomm is currently the largest supplier of LTE chips in China. In the first half of this year, Qualcomm is expected to occupy 80% of China's LTE chip market. In the third quarter of this year, Qualcomm will release the entry-level 64-bit Opteron 410 series chips, which will accelerate the share of Qualcomm's 4G chips.
Xie Qingjiang told reporters that MT6595 is MediaTek's first LTE eight-core SoC, and is the world's first A17-equipped central processor. It has four Cortex A17 cores and four Cortex A7 cores with HMP (heterogeneous multitasking). Technology) Together, the eight cores can work at the same time, or they can work separately according to the task load. MediaTek says that this architecture can achieve the best work distribution, as well as the best thermal management and power control.
But for MTK, the biggest significance of MT6595 is probably to support 4G LTE. It is understood that the current 4G TDD LTE license has already issued two operators. Mainland China has become the most important growth driver for the global 4G market in the first half of the year. China Mobile sold about 20 million 4G mobile phones in the first half of the year, and about 5000 in the second half. The goal of 10,000 needs to be reached and the market is huge.
However, some insiders admitted that this MediaTek's SoC was a late shot, and the lack of LTE support made it possible for MediaTek's products to be listed in the popular products within two months. From high-end to low-end, Qualcomm snatched the market. The same 4G version of the MT6592 model is often replaced by the Xiaolong 400, which is what the MediaTek is not willing to see. "In fact, they are not in the same performance file. Without 4G, they can only helpless." The above said.
"Although it is a bit late, it does not mean that there is no chance." Cool Vice President Cao Jingsheng told reporters that the current competition among chip manufacturers is a bit like the competition between terminal brands. At present, the impression is that the five-mode high-end Qualcomm, but three There are still opportunities for other chip products.
In fact, in addition to Qualcomm, in the 4G market, MediaTek's other rival is Marvell. The company's LTE chip is basically the same as Qualcomm, but it is limited by the size of the business and the support staff.
Research firm DigiTImes has released a report that MediaTek mobile phone chips have always had an advantage in the entry-level market. But in the third quarter of this year, in the entry-level chip market of 4G, MediaTek may be robbed by Qualcomm's 32-bit and 64-bit chips.
DigiTImes pointed out that in order to compete with Qualcomm for the 4G chip market, MediaTek will come up with more price war strategies. In yesterday's interview, a MediaTek person revealed to reporters that at the end of the year, a 399-yuan terminal model equipped with its low-end chip will appear.
Fight for the 4G market
Wang Yanhui told reporters that the current 4G is mainly the international chip companies such as Qualcomm and Marvell, but with the 4G chip products of MediaTek, Spreadtrum, and Lianxin in the second half of the year, manufacturers will have big moves. With the continuous introduction of integrated circuit industry policies, domestic mobile phone chip manufacturers such as Spreadtrum, HiSilicon, Lianxin Technology and SMIC are expected to usher in a “leap-forward†development.
In addition to domestic chip makers in the 觊觎4G market, South Korean manufacturer Samsung recently released a new LTE wireless chip that supports both FDD and TDD specifications and uses the 28nm HKMG process. It is worth noting that Samsung has integrated its own quad-core application processor in the new chip and named it Exynos ModAP.
It is understood that Samsung has integrated its honeycomb components with the Exynos brand and imitated Qualcomm's Snapdragon series of mobile phone chips. Samsung is not new to LTE modem chips. The company's multimode 4G chips have been used in Galaxy 4 and 5 handsets; however, Forward Concepts said Samsung's activities are limited to the Korean market and are sold in other regions of the world. Mobile phones and tablets, the company is relying on competitors' LTE modem chips.
A chip industry analyst told reporters that Samsung's extent of destructive power in the LTE market dominated by Qualcomm today remains to be seen. However, it can be seen that whether for the purpose of marketing or the accumulation of product development experience, the competition of smart phones has passed the stage of pure performance and parameters. For chip manufacturers, how to hold more customers is the primary task. More customers represent a greater voice.
Cao Jingsheng told reporters that the current chip market is moving from two segments to the middle, while the middle price is being squeezed, and more manufacturers hope to gain a larger share.
MediaTek insiders said that one of the reasons for the slowdown in the high-end market is that the markets in developed countries are gradually saturated, and operators are beginning to reduce subsidies under various pressures. With subsidies reduced or without subsidies, high-priced mobile phones will not have such a large market.
The contraction of the low-end market is due to higher levels of consumer demand. Pan Jiutang, a mobile phone and electronics industry analyst at Huaqiang Electronics Industry Research Institute, told reporters that the low-end market is mainly concentrated in emerging markets, while emerging markets used to be dominated by cottages and white-brand products. As the economy develops, consumers in emerging markets also Start to develop brand awareness.
"It can be seen that in the future, in the 4G thousand yuan position, there will be more chip manufacturers to join." Wang Yanhui told reporters.
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