I am surprised by the variety of "doors"

HC Home Grid Original: The negative impact of the recall of Philips hair dryer due to safety hazards has not dissipated. Many brands of water purifiers were investigated for arsenic levels exceeding the standard, and June 1 was originally a long-awaited industry. Soymilk standard birth day, but was robbed by Philips' recall and water purifier companies, and robbed the "wind", completely become a supporting role.

The criticism of small household appliances seems to have never been broken, after-sales doors, warranty doors, corporate delisting doors, Philips energy-saving light doors... various doors have made small appliances one of the most intractable products, and Philips The recall door and the water purifier exceeded the standard door only to let everyone's eyes focus on the small appliances as always.

In the face of all kinds of door-to-door, enterprises continue to apologize and continue to be recalled and constantly exposed small household electrical appliances, we can not help but ask, what is the reason for small appliances so hurt?

The reason why small household electrical appliances frequently appear in various doors, we believe that the first is the lack of industry standards.

At present, small household electrical appliance enterprises can be divided into large enterprises headed by the United States. These enterprises focus on making small household electrical appliances into brand-based products. From the design concept of small household electrical appliances, the application of technology to the final production and sales, it is very clear. The purpose of the goal is to make small appliances from the product to the brand, of course, the ultimate goal is to make a profit, but this profit is mainly based on brand sales.

Compared with the big companies that are determined to be brand-name, SMEs in the Pearl River Delta and other places are more likely to make profits directly. Products of such companies may have a relatively stable market in certain regions, which is determined by their relatively low prices. However, compared with large enterprises, small household electrical appliances of such enterprises will not lead the trend of technology, nor will they become brands. Most of them will advance steadily on the way to product sales.

The small household electrical appliance enterprises with obvious differentiation of the two types of enterprises seem to be flourishing, but there are many disadvantages.

First of all, the variety of small household electrical appliances and the frequent changes in the pattern make it a hindrance to the relevant departments in customizing industry standards.

Compared with large electric appliances, small household electrical appliances are relatively simple in technology. More product upgrades are only adjusted in subtleties. This simplicity also brings convenience to frequent upgrades. Due to the low technical requirements, small household appliances can be relatively simplely adjusted in terms of product appearance, product performance, and product technology integration. This makes it easier to satisfy consumers' curiosity and also makes small household appliances companies look more energetic. At the same time, however, this approach has caused inconvenience to the relevant agencies that set industry standards. The industry standard of a household electrical appliance product must be formulated through detailed investigation and statistics, multi-party argumentation, combined with technical characteristics of the industry and consumer characteristics, so it will take some time, and the upgrade of small household appliances is too fast. The investigation and argumentation proved to be lagging behind, which is also a major reason for the lag in the formulation of small household appliance industry standards.

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