Research shows that income is the key to determining the use of the Internet and IT products

The latest research from Pew Research, a market research organization, shows that the level of income determines the frequency of people surfing the Internet.

Research shows that households with an annual income of over 75,000 U.S. dollars receive 95% of non-regular Internet access; households with annual income of less than 75,000 U.S. dollars receive a 70% reduction in the rate of non-regular Internet access; and households with annual income below 30,000 U.S. dollars do not regularly access the Internet. The proportion of Internet access is about 57%. Among them, the proportion of high-income households accessing the Internet at home is as high as 99%; the proportion of low-income households surfing the Internet at home is about 93%.

The Pew research area has surpassed the Internet. The study found that 93% of high-income household Internet users use high-speed connections; 85% of households with annual income of less than 75,000 USD use high-speed connections. The proportion of low-income families with mobile phones is 83%, and that of high-income families is 95%.

High-income family members have more technology products: 79% of high-income households have desktops, and low-income households have 55%; high-income families have 79% of laptops, and low-income households have 47%; High-income families have a higher percentage of iPods, game consoles, e-readers, and tablets.

The Pew Research Center stated that income is the key to determining the use of the Internet and products. Other factors, including age and gender, do not produce such large differences in technology adoption.

“There is a positive correlation between high income and Internet access, even considering factors such as age, education, race, gender, and community type,” said Jim Jansen, a senior researcher in the Internet and American Life Studies at the Pew Research Center. Income is still the decisive factor."

The Federal Communications Commission (FCC) has launched a national broadband plan to focus on the use of broadband services by low-income households. The FCC pointed out in the study that recommended the plan that the proportion of low-income households using broadband services is much lower than that of high-income families. According to data released by the FCC last year, 90% of households with annual income of more than 100,000 US dollars use broadband services; and households with annual income of less than 20,000 US dollars use only 35% of broadband services.

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