South Korean media reported on December 28 that Samsung Electronics will launch a new QLED TV at the 2017 CES International Consumer Electronics Show, and decided to replace SUHD, pushing QLED to become the highest-end TV brand concept.
It is understood that Samsung Electronics has developed a new brand plan and marketing strategy to divide the current television product line into high-end QLED TVs, ultra-thin luxury LCD TVs, and low-to-medium-priced LCD TVs. Samsung’s strategic goal is to drive market growth through a refined layout from high-end luxury to low-end, low-priced products.
According to industry sources, Samsung Electronics will start planning the TV layout into three product lines in 2017 and stop using SUHD as a top-level brand concept to upgrade QLED QD TV to a new top brand. Although Samsung had previously considered the QLED and SUHD as the top signs, in the end it decided to simplify the high-end flagship thinking and instead promote QLED QDTV.
According to an industry source, QLED is an abbreviation for “Quantum Dot Emitting Diodeâ€. The Chinese name is Quantum Dot LED. It can also be called a quantum screen display technology. This is a new technology between LCD and OLED. The principle is The blue LED light source illuminates quantum dots to excite red and green light, mainly including quantum dot light emitting diode display technology (QLED) and quantum dot backlight technology (QD-BLU). The core of this technology is Quantum Dot (quantum dots). ).
Compared with traditional white LED TVs, quantum dot products are comparable to OLED's full color gamut display capability, narrow-band continuous spectrum, higher color purity, close to natural light, powerful color reproduction, high color accuracy, and can significantly enhance TV The color of the picture. Due to the simplification of technology, quantum LED displays use a stable and reliable inorganic semiconductor material, which greatly reduces production costs.
Although there are various technical hot spots in the color TV market, Samsung has been using Quantum TV as its strategic core for the future in light of the aforementioned advantages. According to a report from Korean media, at the CES 2017 show to be held next month, Samsung Electronics will launch a third-generation high-end Quantum Dot TV to meet the growing demand of the high-end market.
The reporter learned from informed sources that Samsung Electronics’ project code for developing these products is called “MUâ€. It is understood that since the foundation of the world, "MU" has been regarded as the first in the world to create a highly developed civilization, and the use of "MU" as a code indicates that Samsung Electronics is looking forward to the market growth driven by its high-end television product line. Pay attention.
In order to distinguish itself from traditional LCD TVs, Samsung Electronics has devoted more efforts to the design of high-end quantum dot LCD TVs, such as the thinner thickness of high-end quantum dot TVs, higher face value, more features, and better Product quality and immersion. According to reports, Samsung Electronics adopted a new optical film (dual brightness enhancement film combined with ordinary film) technology, thereby greatly reducing the thickness and volume of TV products.
In recent years, in addition to launching high-end LCD TV products, Samsung Electronics has also paid great attention to seizing the development opportunities in the low-end market and the conventional LCD TV market. Industry insiders believe that Samsung's personalized and diversified product line planning is based on insights into the market's consumer demand. After all, high-end quantum dot LCD TVs are still relatively expensive for the average consumer.
According to estimates by related agencies, Samsung's quantum terminal TV (suhd) is currently priced at approximately US$1,656 (2 million won), while conventional 60-inch Full HD LCD TVs are priced at approximately US$828 (1 million won). The vast majority of consumers in the Chinese market are very sensitive to price differences. Therefore, Samsung's "three lines" is a stable local operation strategy.
Although Samsung Electronics has implemented a strategy that balances the mid- to low-end market, there is a fundamental difference from the Chinese TV manufacturers' development model of seeking market size at low prices. Industry experts believe that the most obvious difference between Samsung Electronics and Chinese TV manufacturers is that they have a long-term competitive advantage in terms of quality and technology.
“Although the price of conventional full HD TVs in the market is already lower than US$828 (one million won), panel makers' purchase prices and overall production costs of TV makers are increasing.†But industry analysts believe that as long as Samsung Electronics can capture the market As demand continues to optimize the design and performance of high-end quantum dot TVs and maintain product quality and technological advancements, it will be able to compete vigorously with Chinese TV manufacturers in the tide of consumer upgrades.
It is understood that Samsung Electronics has developed a new brand plan and marketing strategy to divide the current television product line into high-end QLED TVs, ultra-thin luxury LCD TVs, and low-to-medium-priced LCD TVs. Samsung’s strategic goal is to drive market growth through a refined layout from high-end luxury to low-end, low-priced products.
According to industry sources, Samsung Electronics will start planning the TV layout into three product lines in 2017 and stop using SUHD as a top-level brand concept to upgrade QLED QD TV to a new top brand. Although Samsung had previously considered the QLED and SUHD as the top signs, in the end it decided to simplify the high-end flagship thinking and instead promote QLED QDTV.
Compared with traditional white LED TVs, quantum dot products are comparable to OLED's full color gamut display capability, narrow-band continuous spectrum, higher color purity, close to natural light, powerful color reproduction, high color accuracy, and can significantly enhance TV The color of the picture. Due to the simplification of technology, quantum LED displays use a stable and reliable inorganic semiconductor material, which greatly reduces production costs.
Although there are various technical hot spots in the color TV market, Samsung has been using Quantum TV as its strategic core for the future in light of the aforementioned advantages. According to a report from Korean media, at the CES 2017 show to be held next month, Samsung Electronics will launch a third-generation high-end Quantum Dot TV to meet the growing demand of the high-end market.
The reporter learned from informed sources that Samsung Electronics’ project code for developing these products is called “MUâ€. It is understood that since the foundation of the world, "MU" has been regarded as the first in the world to create a highly developed civilization, and the use of "MU" as a code indicates that Samsung Electronics is looking forward to the market growth driven by its high-end television product line. Pay attention.
In order to distinguish itself from traditional LCD TVs, Samsung Electronics has devoted more efforts to the design of high-end quantum dot LCD TVs, such as the thinner thickness of high-end quantum dot TVs, higher face value, more features, and better Product quality and immersion. According to reports, Samsung Electronics adopted a new optical film (dual brightness enhancement film combined with ordinary film) technology, thereby greatly reducing the thickness and volume of TV products.
In recent years, in addition to launching high-end LCD TV products, Samsung Electronics has also paid great attention to seizing the development opportunities in the low-end market and the conventional LCD TV market. Industry insiders believe that Samsung's personalized and diversified product line planning is based on insights into the market's consumer demand. After all, high-end quantum dot LCD TVs are still relatively expensive for the average consumer.
According to estimates by related agencies, Samsung's quantum terminal TV (suhd) is currently priced at approximately US$1,656 (2 million won), while conventional 60-inch Full HD LCD TVs are priced at approximately US$828 (1 million won). The vast majority of consumers in the Chinese market are very sensitive to price differences. Therefore, Samsung's "three lines" is a stable local operation strategy.
Although Samsung Electronics has implemented a strategy that balances the mid- to low-end market, there is a fundamental difference from the Chinese TV manufacturers' development model of seeking market size at low prices. Industry experts believe that the most obvious difference between Samsung Electronics and Chinese TV manufacturers is that they have a long-term competitive advantage in terms of quality and technology.
“Although the price of conventional full HD TVs in the market is already lower than US$828 (one million won), panel makers' purchase prices and overall production costs of TV makers are increasing.†But industry analysts believe that as long as Samsung Electronics can capture the market As demand continues to optimize the design and performance of high-end quantum dot TVs and maintain product quality and technological advancements, it will be able to compete vigorously with Chinese TV manufacturers in the tide of consumer upgrades.
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