[High-tech LED reporter / Wang Cairong] As the market's acceptance and penetration of LED lighting products continue to increase, the pace of replacement of traditional lighting is accelerating, and the LED lighting market is ushering in the golden period of rapid development.
In the first half of this year, LED lighting companies including Mulinsen and Jiamei Times frequently launched a new round of national brand promotion and dealer tour activities, and continued to increase the channel distribution efforts.
In the channel construction, in addition to the traditional dealer channels, the e-commerce channel has begun to be valued by many enterprises. In 2013, a number of LED lighting companies have achieved remarkable sales performance on the e-commerce platform. A number of companies, including Sunshine Lighting, have continued to increase the distribution of online channels this year and actively build new Internet promotion models such as O2O.
“Lighting manufacturers need to start dual engines in the e-commerce era. Some companies open stores in big cities. The previous practice is not suitable for the current era. This is a challenge for traditional lighting. It is an opportunity for LED lighting. The most important thing is to start. Double-engine, shop under the business plus online, to do together, in order to better competition." Lin Yifeng, chairman of Zhouming Technology, the first brand of lighting e-commerce last year, Shanghai Hanyuan, said that the company’s layout has improved its brand. Influence and market coverage, through a series of online publicity, promote the first brand strategy of Chau Ming Hanyuan online and offline.
“Now is the best era in the entire lighting industry. The world's most abundant resources are concentrated in China. The capacity of China's lighting market is about 240 billion yuan.†Lin Jilin, general manager of Mulinsen Lighting Marketing, said that so far there is no monopoly brand. Reaching 5% of the total market share, especially in terms of commercial and industrial lighting, but in the future, the circulation field will soon appear, and the era of diversified LED lighting channels is accelerating. .
According to the statistics of the High-tech LED Industry Research Institute (GLII), the total output value of indoor and outdoor LED functional lighting in China in 2013 was 74.7 billion yuan, especially the lighting market represented by indoor lighting, which surpassed landscape lighting for the first time and became the largest LED. Application area.
GLII expects that China's LED indoor and outdoor functional lighting market will continue its explosive growth in 2013 in 2014, and the output value is expected to exceed 100 billion yuan, becoming the main engine for the development of the LED industry.
On the other hand, with the global peak of the second wave of incandescent bans in 2014 and the decline in the price of terminal LED lamps, the demand for LED lighting will be further enhanced, and domestic LED companies are facing unprecedented market opportunities. The era of competition is really coming.
Can LED lighting break the 1% market share ceiling in the traditional lighting era in 2014? How do companies open the estuary of the Chinese market in the era of LED lighting?
The 11th Hi-Tech LED Industry Summit, which will be held at the Guangzhou International Lighting Exhibition on June 10, 2014, will be reopened at the Shangri-La Hotel, Pazhou, Guangzhou. At that time, Gaogong LED will invite global industry professionals to gather. Discuss the market grab strategy of the Chinese market in the era of diversified channels in 2014.
Among them, in the "LED Lighting Globalization Pattern" conference on the morning of June 10th, Gaogong LED will invite heavyweight guests in the industry to discuss the potential of the Chinese market in the LED lighting era.
>>>Details: The 11th High-tech LED Industry Summit Forum
In the first half of this year, LED lighting companies including Mulinsen and Jiamei Times frequently launched a new round of national brand promotion and dealer tour activities, and continued to increase the channel distribution efforts.
In the channel construction, in addition to the traditional dealer channels, the e-commerce channel has begun to be valued by many enterprises. In 2013, a number of LED lighting companies have achieved remarkable sales performance on the e-commerce platform. A number of companies, including Sunshine Lighting, have continued to increase the distribution of online channels this year and actively build new Internet promotion models such as O2O.
“Lighting manufacturers need to start dual engines in the e-commerce era. Some companies open stores in big cities. The previous practice is not suitable for the current era. This is a challenge for traditional lighting. It is an opportunity for LED lighting. The most important thing is to start. Double-engine, shop under the business plus online, to do together, in order to better competition." Lin Yifeng, chairman of Zhouming Technology, the first brand of lighting e-commerce last year, Shanghai Hanyuan, said that the company’s layout has improved its brand. Influence and market coverage, through a series of online publicity, promote the first brand strategy of Chau Ming Hanyuan online and offline.
“Now is the best era in the entire lighting industry. The world's most abundant resources are concentrated in China. The capacity of China's lighting market is about 240 billion yuan.†Lin Jilin, general manager of Mulinsen Lighting Marketing, said that so far there is no monopoly brand. Reaching 5% of the total market share, especially in terms of commercial and industrial lighting, but in the future, the circulation field will soon appear, and the era of diversified LED lighting channels is accelerating. .
According to the statistics of the High-tech LED Industry Research Institute (GLII), the total output value of indoor and outdoor LED functional lighting in China in 2013 was 74.7 billion yuan, especially the lighting market represented by indoor lighting, which surpassed landscape lighting for the first time and became the largest LED. Application area.
GLII expects that China's LED indoor and outdoor functional lighting market will continue its explosive growth in 2013 in 2014, and the output value is expected to exceed 100 billion yuan, becoming the main engine for the development of the LED industry.
On the other hand, with the global peak of the second wave of incandescent bans in 2014 and the decline in the price of terminal LED lamps, the demand for LED lighting will be further enhanced, and domestic LED companies are facing unprecedented market opportunities. The era of competition is really coming.
Can LED lighting break the 1% market share ceiling in the traditional lighting era in 2014? How do companies open the estuary of the Chinese market in the era of LED lighting?
The 11th Hi-Tech LED Industry Summit, which will be held at the Guangzhou International Lighting Exhibition on June 10, 2014, will be reopened at the Shangri-La Hotel, Pazhou, Guangzhou. At that time, Gaogong LED will invite global industry professionals to gather. Discuss the market grab strategy of the Chinese market in the era of diversified channels in 2014.
Among them, in the "LED Lighting Globalization Pattern" conference on the morning of June 10th, Gaogong LED will invite heavyweight guests in the industry to discuss the potential of the Chinese market in the LED lighting era.
>>>Details: The 11th High-tech LED Industry Summit Forum
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