Appliance Big Data: How expensive is it?

Smart TV box prices drop in low-end products

In recent years, the domestic smart TV box market has developed rapidly. With the increase in user demand, many users still using traditional Blu-ray high-definition television, hope to use smart TV box to watch genuine online video, play somatosensory games and so on. In addition, some users who are already using smart TVs have earlier deployments of smart TVs in their homes. Therefore, their deployment is outdated and their performance cannot keep up. As a result, there are often unpleasant situations such as watching videos and playing games. It is for these reasons that the smart TV box has its value.

So, what are the trends in the smart TV box market in the recent domestic market? AVC, a professional big data research organization, announced the 2016 Smart TV Box Big Data for the 11th Promotion Season. We can learn about the latest market trends. Not much to say, this week's "Home Appliances Big Data" issue 64, we come together to focus on smart TV box market.
â–  In the 11th promotion season, sales of smart TV boxes decreased by 10% year-on-year. First, let's look at a set of aggregated data. During the 2016 promotion season, we will have 38 weeks to 41 weeks, which is September 12 to September 2016. On the 9th, Big Data showed that the total sales volume of smart TV boxes was 378,000 units, a decrease of 13.1% year-on-year. Sales amounted to RMB 78 million, a decrease of 28.2% year-on-year.
● Reduction in the average selling price of smart TV boxes For smart TV boxes, the price factor is often very important, and it is also a lot of users are very concerned about before the purchase. So, compared with the same period of last year, what are the changes in the price of smart TV boxes? Let's take a look at it together. According to big data, the average sales price of smart TV boxes was 243 yuan, 246 yuan, 254 yuan and 257 yuan in the 38th week to 41st week of the 2015 11th sales promotion period last year, and the price showed steady increase. Trends.

Compared to the 11th promotion season in 2015, the average price of smart TV boxes decreased in 2016
During the 2016 promotion season, during the 38th week to the 41st week, the average selling price of smart TV boxes was 211 yuan, 207 yuan, 187 yuan, and 219 yuan respectively. From the above data, we can see that compared to last year's 11th promotion season, the average price of smart TV boxes has dropped by tens of dollars, which means that the price of smart TV boxes is gradually decreasing.
● Smart TV boxes with medium and low price are the best sellers Nowadays, smart TV box products are abundant in the market. From less than RMB 100 to RMB 1,000, products have coverage. Which type of smart TV box sells the most? According to big data, the price of smart TV boxes under 99 yuan, sales during the period of 11 accounted for 11.8%; 100-199 yuan smart TV boxes, sales accounted for 58.6%; 200-299 yuan smart TV boxes, sales accounted for For 22%; 300-399 yuan smart TV box, sales accounted for 6.1%; 400-499 yuan smart TV box, sales accounted for 0.9%; 500 yuan and above price smart TV box, sales accounted for 0.6%.

Big Data Shows 100-199 Yuan Smart TV Box Best Selling
It is not difficult to see from this set of data that the best-selling smart TV boxes are concentrated in the price segment of 100-199 yuan, accounting for nearly 60% of the market share. Ranked second place is the 200-299 yuan price segment products, and the third is 99 yuan price segment products. Users who purchase smart TV boxes are mainly interested in entry-level products, and more than 50% of users choose such products. The high-end smart TV box products, the overall market share is extremely low, almost negligible.

Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, etc. on TV boxes, smart TVs, smart TV software, etc. Answering questions.

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