[IT168 News] 2016 "Double 11" e-Commerce War has just come to an end. Every year during the "Double 11" period, there will always be some "dark horses" with a large increase in the number of subdivided products. This year, charging accessories will play a role. This "dark horse" role. The reporter learned that the "Double Eleventh" day Jingdong household electrical appliance outlet categories year-on-year sales growth of up to 173%, and in the Tmall platform, a number of charging accessories brand sales have exceeded 10 million mark, charging accessories The high popularity of the product is evident.
According to the analysis report released by the third-party data company's star map data, the sales of home appliances and mobile phone categories accounted for 20.4% and 12.1% of the sales of the entire network during the “Double 11th†period this year, making it the two largest categories of products. . In this regard, the industry pointed out that users frequently buy online appliances, mobile phones and other products, but also driven the sales of peripheral products rose, including charging accessories products, along with home users have electrical appliances, digital products increase the number of charging equipment needs The quantity is still rising.
Judging from the performance of various charging accessories brands in this year’s “Double 11â€, well-known brands such as Bull, Xiaomi, Pinsheng, and Roma Shi have achieved impressive sales this year. For example, the Bulls got the "five firsts" on the Tmall and Jingdong platforms: On the Tmall platform, the Bulls received the No. 1 sales in the brand industry, the No. 1 in the number of visitors to the flagship stores, and the Bulls Mini USB Sockets received the sales volume in the single-item categories. One; In the Jingdong platform, the bulls get the first-class sales and sales volume of life appliances.
It is reported that this year, affected by a series of events such as Samsung NOTE8 explosion, users are particularly concerned about the quality and safety protection of charging equipment. Compared to cottage charging equipment, bulls and other brand products have more obvious advantages in quality control, design, and other aspects. This also promoted the sales of such charging equipment during the "Double 11" period.
It is worth mentioning that this year's "618" period, the Bull's mini-USB socket has won the Bulls socket sales accounted for the first, this "double eleven" this socket won the Tmall plug-in board single Product sales champion, for the reason that the mini USB socket can become “net redâ€, the head of bull products believes that thanks to its easy to carry design advantages, “a major advantage of this socket is the 3 groups of AC jacks and 3 The USB power supply ports are integrated into one body, and at the same time, they are compact and can be easily placed in a backpack or a pocket. Its usability and portability are more suitable for the instant charging requirements of mobile terminals such as mobile phones."
According to relevant media reports, this year the Bulls put forward a brand-new "Digital Boutique Strategy" that will focus on USB digital products. Also brands including Huawei and Xiaomi have recently introduced sockets with USB interfaces. It is foreseen that the future Competition in the e-commerce platform in this segment will also become more intense.
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