A few days ago, according to CCTV's 2 sets of "First Time" reports, children's positioning watches in the moment of answering the phone, the radiation is much larger than the mobile phone, and may even exceed 1000 times the mobile phone. The three children's positioning watches used by CCTV for testing were purchased from physical stores and online, and the prices were 148 yuan, 380 yuan, and 798 yuan respectively. The sample test also showed that the radiation value of the child's positioning watch is not directly related to the price.
What is the intention of CCTV to expose children's positioning watches?
After exposing the problems of smart phones such as Apple and Samsung, they once again focused on CCTV in the field of wearable devices. This time, the high radiation of children's positioning watches is exposed. What is the intention? Perhaps we can understand from multiple angles: From a topical point of view, CCTV chooses the wearable device industry that everyone is currently paying attention to, and starting from the most concerned children's smart watches, will inevitably attract a large part of the population's attention; From a business perspective, we can also understand that some big names have joined forces with CCTV to establish industry thresholds and promote industry norms. From a responsibility perspective, we can understand CCTV's considerable attention to the upcoming Internet of Things era. Advising on the development of the wearable device industry with such a unique identity as its own media, hoping to lead the industry to healthier development.
Of course, we understand CCTV in a more sublime way, that is, this exposure is to better promote the development of industrial standardization. We all know that the wearable device industry has been in a rapid development stage after being detonated by Google. Whether it is the end product or the industrial chain technology, it is rapidly exploring and evolving. However, subject to industry chain technology, as well as talents, market environment and other factors, most of the current wearable equipment industry personnel focus on smart watches, smart bracelets and other fields for market mining.
Whether it is a communications company, an Internet company, a home appliance company, a medical company, or an entrepreneur, a large percentage of people choose to wear from the wrist when they enter the wearable device industry. This has led to the current market for wearable devices. On the one hand, the product form is relatively concentrated, and the product differentiation is not obvious. On the other hand, after the bunching up, the market for smart watches and smart bracelets has begun to appear vertically. As far as smart watches are concerned, they have entered a relatively segmented market model, such as for the elderly, white-collar workers, fitness, running, children, and so on.
It can be said that the elderly and children belong to a relatively special market in many of the above market segments, especially the children's market. On the one hand, children are different from our adults from a physiological point of view; on the other hand, children are more concerned about adults, and their consumption is usually dominated by adults. So it has attracted all kinds of enterprises to enter the children's market to explore, but this behavior from a positive perspective is that the wearable equipment industry practitioners pay attention to the children's market, and from another perspective we may be able to understand this The market is better "dummy". Therefore, in my opinion, CCTV's exposure to the high radiation of children's positioning watches can at least be said to be a "conscience" for those consumers who are kept in the dark.
First, the radiation problem is seen on both sides.
Regarding CCTV's exposure to high radiation of children's positioning watches, from a short-term perspective, CCTV's behavior will undoubtedly have a certain impact on the wearable market; but from an industrial perspective, from a long-term perspective I believe that regardless of the professional level of CCTV exposure, it will promote the industry to enter a more standardized development to a certain extent. Of course, from another perspective, as long as the people we make products do not have the mentality of “speculating,†but have a certain technical strength and truly consider, design, and develop products from the perspective of children, then We don't need to worry about CCTV exposure and exposure.
Based on the current industrialization of wearable devices, the entire industry chain is still in the objective reality of the exploration stage. A considerable number of startups do not have research and development, as well as the control and detection capabilities of related technologies; plus a large number of startups are Focusing on “light assetsâ€, product design, parts procurement, product assembly, algorithms, and cloud service platforms are all directly obtained through related outsourcing companies, while the company itself focuses more on marketing packaging. Level. Of course, we can understand this situation. After all, for the entrepreneurial team, there are certain limitations in its own financial strength, talents, experience, and industrial knowledge. At this time, the road to "get rich quickly" is understandable. .
In addition, we do not rule out that some people enter the industry, they report a "speculative" mentality, hoping to use the trend of the Internet of Things era to pan for gold, and such products are usually in the low-priced market. . In either case, it is more or less subject to the current industry chain technology, as well as its own strength and ability. Therefore, the products that come out will inevitably have such helplessness. The difference may be only the size of the problem.
On the contrary, large enterprises have certain advantages in terms of technology, industrial chain integration, capital, and talents due to their own strength. On the other hand, factors that are subject to its own brand have inevitably contributed to the cost of making mistakes much higher than the average startup. Therefore, its products have certain controllability in the process of research and development. Relatively speaking, it can be done with reference to the existing communication standards at the radiation level, and some have already achieved equivalent so-called related communication reference standards. . In the face of such an exposure of CCTV, it is difficult for us to define the "intentional" or "unintentional" behavior of the industry. Perhaps we can understand that CCTV has high expectations for emerging industries.
However, from the current regulatory level, if it is a smart watch with communication function, according to the current management method, it is necessary to obtain a network access license. In this process, the products have the responsibility and obligation to meet the current communication standards, and obtain the relevant testing and certification of the Ministry of Industry and Information Technology. It can be said that this standard is only a basic standard and requirement for children's wearable devices. If it is really necessary to introduce the children's wearable device industry standard separately, I think that the requirements for radiation should be better than the current requirements. Mobile communication products are higher. Of course, there are indeed some products that are free from the gaps in the industry standard, which has caused problems in the radiation of their products and has been stunned by CCTV.
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