Chuan Legend or will acquire Sharp China factory

Chuan Legend or will acquire Sharp China factory Lenovo recently announced a strategic cooperation with Sharp in the smart TV field. In Lenovo's 60-inch K82, the flagship product of Smart TV, which Lenovo launched in July, Lenovo provides product design and user experience solutions for smart features; Sharp provides key components such as sound quality, picture quality technology, and LCD panels, and is responsible for overall manufacturing. .

Sharp may become a key piece of Lenovo's layout smart TV market.

2013 was a crucial year for Lenovo's comprehensive transition to the PC+ strategy. Smart TV was the weakest link in the “four screens” (computer, tablet, mobile phone, and television) strategy. In the past two years, Lenovo has been replicating its acquisition strategy for IBM PC business in 2005, gaining more market share through mergers and acquisitions in Japan, Europe, and Brazil. For the smart TV field that Lenovo had just entered last May, M&A is also a realistic choice.

On June 5, Lenovo announced a strategic cooperation with Sharp in the smart TV field. In Lenovo's 60-inch K82, the flagship product of Smart TV, which Lenovo launched in July, Lenovo provides product design and user experience solutions for smart features; Sharp provides key components such as sound quality, picture quality technology, and LCD panels, and is responsible for overall manufacturing. .

After experiencing the split between Sharp and Hon Hai, Sharp's strict denial of cooperation with LeTV, and Sharp's high-profile presence at Lenovo's conference, it seems that the deeper cooperation between Lenovo and Sharp is slowly starting to unfold.

The market for low-priced change is in the TV field, and it seems that no one can escape the curse of "low price".

From the TV field, Lenovo is a new entrant. Many Chinese and foreign brands, including TCL, Hisense, Skyworth, Samsung, and Sony, have decades of experience in the industry. They have full product lines and strong channel control capabilities. They have already carved out domestic color TV sites.

Last year, Lenovo entered the smart TV market and launched 55-inch and 42-inch K-series high-end smart TV products, priced at 14,999 yuan and 6,499 yuan respectively. Due to factors such as high prices and a single product line, Lenovo’s sales in recent years have been poor.

After a year of consolidation, Lenovo adjusted itself to the traditional color TV industry's game - hitting the market with low-end prices and making profits with high-end products. In the TV field, it seems that no one can escape the "low price" curse.

On June 5, Lenovo released the 32-inch and 42-inch A21, the low-end A-series smart TVs, which were launched at Jingdong Mall with prices of RMB 1999 and RMB 3,699 respectively. It is clear that Lenovo has realized the importance of scale.

"Yuan 1999 this product in the Android 4 0 TV camp, has broken through the bottom line of the price." Lenovo Group Vice President, China President Chen Xudong said, "This is Lenovo to improve the smart TV industry layout step." In the hardware, Lenovo It changed its strategy for developing TV products on its own and announced its cooperation with Sharp. In addition to Sharp providing TV panels to Lenovo, the two parties may also cooperate in TV R&D, design and other fields.

For the future of smart TV, the views of the industry are not uniform. There have been people in the industry who said that the traditional color TV manufacturers play smart is to play a concept, maybe two years may not be done. This year's new products confirms this. Skyworth's new "Tianci" system and Hisense VIDDA system both strengthen the "watching TV" function and no longer emphasize smart applications such as games. Not long ago, the "4K Ultra High-Definition TV Selection Standard" was released. For the first time, from the aspects of screen, chip, system, picture quality enhancement technology, intelligent cloud, appearance and so on, the 4K TV has been strictly regulated in all directions, which also means painting. The return of quality requirements.


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