Why does Ansonmei seize the opportunity of China's automotive semiconductor market?

Today, automotive megatrends are driving the rise in semiconductor composition. Key drivers include: power system key applications such as improving vehicle energy efficiency and using clean energy technologies for automotive, smart electric vehicle power management, and the use of energy-efficient gearboxes; key automotive applications such as networking, advanced lighting, and LED lighting; Safety/chassis key applications such as collision avoidance, dynamic braking; key applications for infotainment systems such as driver information, plug-in equipment/charging; emerging markets, including re-use of proven architectures in mature markets to meet automotive pricing requirements, although Cheap cars have lower semiconductor components, but they are used in large quantities.

For the luxury car market, the problem is to seize different needs, improve power performance, and achieve maximum emissions reduction; electric vehicles are still niche markets, using power electronics different from traditional internal combustion engines, the challenge is to take traditional and proven Technology is integrated into electric vehicles. Therefore, cheap cars are in batches, luxury cars are innovating, and electric cars are a new technology. These are all conducive to the development of the automotive semiconductor market.

China's automotive semiconductor market has great potential

China has become the world's largest automotive market and continues to lead the global automotive market. By 2017, China's annual production of automobiles is expected to reach 30 million units (28% of the total output of 107.1 million vehicles worldwide); from 2012 to 2017, China's automobile production compound annual growth rate (CAGR) is 11%. After experiencing rapid growth in economic and automotive industry stimulus measures from 2009 to 2010, and after the slowdown in liquidity tightening, from 2014 to 2015, although some big cities are limiting car growth, they are relaxing monetary policy, some Under the premise of fiscal stimulus and price no longer falling, the growth trend of China's light vehicle sales is shifting from “soft” landing to “controllable” growth. After 2017, we will focus on the steady growth of demand management measures for fuel.

The automotive market is directly related to the automotive semiconductor market, but it has its own particularities. The growth rate of the European, American and Japanese auto markets is less than 5%. China and other BRIC countries are above 10%, while auto semiconductors can grow by 15-20% because the electronic systems used in automobiles are more than ever. By 2019 China The automotive electronics market is comparable to Europe and North America.

In 2012, China's auto semiconductors increased by 12% year-on-year. Due to the increasing strategic pressure of semiconductor manufacturers, the global automotive semiconductor CAGR is expected to be 7% from 2012 to 2017; China's automotive semiconductor CAGR is 15%. It is worth mentioning that in 2012, China's market share is small, Japan is the largest, North America and Europe are close behind; after 5 to 7 years, China will be equal to North America and Europe. In 2019, global HEV/EV production will reach 9 million units, accounting for about 9% of global vehicle production.

In addition, by 2019, Japanese OEMs' HEV/EV production will account for about 30% of global HEV/EV production. The global share of HEV/EV produced in China will increase from 3% in 2011 to 18% in 2019. The domestic HEV/EV production of OEMs will account for 10% of global HEV/EV production by 2019. It is a pretty good size.

ON Semiconductor Automotive Business Strategy

ON Semiconductor is one of the top 10 automotive semiconductor suppliers in the world. In the automotive segment, ON Semiconductor’s revenue from the automotive segment in 2012 was $752 million (26% of the company’s revenue), up 4.5% year-on-year; the leading edge is in powertrain, body, infotainment systems. , power supply, vehicle network.

ON Semiconductor's key automotive applications

ON Semiconductor's key automotive applications

The automotive semiconductor market grew by 10% year-on-year, from automotive sales in emerging markets, which account for more than 50% of the global market, as well as fuel economy, safety, convenience and infotainment systems, and hybrid electric vehicles (HEV)/( EV) Electric vehicles are driving a five-fold increase in semiconductor components in power electronics systems.

The key growth drivers of ON Semiconductor include advanced LED lighting ICs, parking assist ICs, one-button start/stop ICs (uHybrid), switching power supply/motor driver ICs/Intelligent Power Modules (IPM), angle/pressure and position sensor interface ICs, LIN/CAN/FlexRay transceivers, MOSFET/IGBT/protection, and penetration into the Asian market.

ON Semiconductor's automotive business strategy is mainly reflected in three aspects. First, focus on growing customers and applications, selling semiconductor devices used to build automotive systems; second, taking advantage of "ASIC + ASSP + discrete = solution", the main market includes engine management systems, headlights, parking assistance Systems, and related electronic systems, such as dashboards, infotainment, door modules, driver assistance systems, etc. Third, accelerate development in Asia and China.

The challenge of realizing this process is that in the automotive environment, the temperature of the components will experience ups and downs, and the devices generally used for industrial application temperatures cannot meet the requirements of automotive applications; from the specificity of semiconductor applications, a component will be damaged. Lead to failure of the entire module and vehicle. In addition, in terms of innovation, the forward-looking nature of semiconductor manufacturers is very important, because the development of the module takes several years to enter mass production.

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