About four or five years ago, the LED light strip application market demand was small, mainly used in high-end hotel decorative lighting and other fields, belonging to the segmentation field products, the price is not grounded. With the advancement and popularization of LED technology, LED light strips have gradually penetrated from hotel lighting to commercial lighting and home lighting. The application fields are becoming wider and wider, the production capacity is getting larger and larger, and the price is also becoming civilian. However, for the moment, LED light strips also have a lot of "roadblocks" in the technology and application of products. For LED light strip manufacturers, in order to seize the market to the high ground, it is necessary to solve the existence of LED light strips. Various problems. 
As we know, the improperly use or maintenance of batteries is the most important reasons of the lead-acid battery sulfation and failure. Therefore, repair lead-acid battery is a systems engineering, which requires the use of specialized equipment for regular restore battery, also need professional maintenance to remove sulfation circularly and regularly based on the size and condition of the individual battery
We committed to providing the lead-acid battery pulse restore system and solution for users, including: off-line repair and restore device, professional routine maintenance, and on-line Battery Protector System.
The threshold is not high, low-priced products are in the way
With the maturity of the production process and the decline in raw material prices, the price reduction of LED products is the trend of the times. In the past two years, the price of LED indoor lighting products has dropped by an average of 20%-30%. The price of LED light strips, which are relatively heavy in LED indoor lighting and outdoor landscape lighting, is also declining.
In the past three years, due to the low entry barrier of LED strips, a large number of enterprises have been building LED strips. Even many companies are adopting the mentality of “making quick money†to produce LED light strips with unqualified and low cost performance, and then sell them at low prices, which has caused the quality and price of the products that focus on LED strips. The impact has led to a sharp decline in the profit margins of this part of the company, and it has also made the terminal market environment smoldering.
The price of LED strips is getting lower and lower, the brightness is getting higher and higher, completely replacing the rainbow tube, and the market prospect is good. However, what must be seen is that domestic and foreign customers have different needs. In China, customers first pay attention to product prices, followed by quality; foreign customers generally target high-end, and their first concern is product quality, followed by It is the price of the product. At this stage, the low-voltage LED strips are generally in a vicious price competition cycle, destroying the overall quality image of the market segment. High-voltage LED strips are also dominated by price competition in markets such as Asia, South America, and Eastern Europe. Due to the high market technology threshold, most high-voltage LED strip manufacturers cannot enter the North American and Western European regional markets.
Compared with other lighting products, the overall price of LED strips at this stage is low, and the overall price does not exceed 30 yuan / meter. In the LED light belt market research, we also found that the LED lights of most businesses are around 10-15 yuan / meter, and even many merchants LED light strips sell for less than 10 yuan / meter.
The mixed quality of the fish and dragon is mixed.
At present, the main factors affecting the price of LED strips are the materials and production processes used. Among them, in addition to materials, the most important thing is to use LED chips and lamp beads. An industry veteran said that the LED chip determines the core quality of the LED strip, and its size also determines the LED quality and brightness, while the good bead is an effective guarantee for the consistency of the LED lamp with light efficiency, and can effectively alleviate the light decay. problem. At present, there are many brands of LED chips, and the prices of different brands are also very different.
At present, the price of LED chips has declined, but the overall decline is very limited. For some manufacturers of LED strips that only pay attention to immediate interests and no brand awareness, the selection of LED chips with good quality for the assembly of LED strips makes the quality of LED strips unsecured.
In addition, another reason for the current price difference of the LED light strips in the terminal market is that the types of LED lamp bead and the number of lamp beads used by manufacturers producing LED strips are different. Generally speaking, there are three chips in a 5050 lamp bead. However, in order to save costs, some companies only place one chip in the lamp bead used, but the packaged LED lamp strip does not look like the appearance. What is different, therefore, also causes instability in the quality of the finished product.
Take a 5050 lamp bead as an example. When one chip is damaged, it does not affect the other two chips. When only three chips are damaged, that is, a group of three 5050s are not bright, which will affect the whole LED lamp. With the work of the single chip, once the chip is damaged, the entire set of LED lights are broken. Therefore, many manufacturers have mastered the working principle, and they have tried and tested on the cutting-edge of raw materials.
Since the LED strips are series-parallel, when a short circuit occurs in a certain group of loops, the other LED voltages in the same group will rise, the brightness of the LED will increase, and the corresponding heat will rise accordingly. . The most obvious is that in the 5050 lamp bead, when any one of the chip circuits has a short circuit, the current of the one that causes the short circuit will double, that is, from 20mA to 40mA, the brightness of the lamp bead will become very Bright, while the heat will also increase dramatically, severely burned the circuit board in a few minutes.
Price decline, manufacturer profit thinning
Relevant information shows that in recent years, with the LED light strips and light strips being widely used in the field of decorative lighting, the decoration or lighting of foreign Christmas decorations, buildings, courtyards, etc. is in great demand, and the scale of its exports is rising. However, contrary to the scale of exports, the profits of LED strip manufacturers are getting lower and lower. It is reported that in the first half of 2014, the average price of LED light strips exported by China fluctuated greatly, showing a trend of rising first and then decreasing, and the average price was maintained at 15-36 US dollars/meter.
In the interview, a person in charge of the company was unwilling to say: "Seven or eight years ago, the LED light strip was considered a very expensive product. At that time, the cheapest one would also be sold at 40-50 yuan / meter. Now, after a few After the round price war, the LED light strips are also quickly becoming the 'cabbage price' products, and some low-end products can even be bought for a few dollars. Under the impact of price wars and low-priced products, the biggest pain of manufacturers is profit. low."
30 yuan, 20 yuan, 10 yuan ... According to rough statistics, the price of LED lights this year has declined on the basis of last year, and the past 2014 is the year when the price of LED lights has fallen the most. For the different high, medium and low-end markets, the magnitude of the decline is also different. The person in charge of the mid-end of a product price positioning said that he has been developing LED light strips since 2012. The price of 5050 LED strips has dropped from 28 yuan/m in 2012 to 18 yuan/m in 2014, and this year, A little down, the profit margin has been compressed and there is very little left.
In the investigation, some manufacturers are even deeply dissatisfied with the current development status of LED strips. He said that the manufacturers of LED light strips have not been so much now, the competition is also very orderly, the quality of LED light strips is guaranteed, and the profits are also considerable. However, since the LED lighting ushered in the development of the "golden period", the lower LED light strip has become the first choice for many new "entrants". Because of the large number of competitors, it has been famous in the past for LED lights. The brand also slowly gave up "holding" and even began to decline because of low profits and disorderly competition. Many companies choose to extend the product line or transform into other categories after the LED lights are compressed. There are also a lot of LED lights with businesses afraid that the price of LED lights will drop too fast and be dragged down by inventory, indicating that they are not willing to sell LED lights.
In the troubled times, the brand Ouman wins the "head"
Although the market development status of LED strips is quite "heart-warming", brands such as Auman, Sanxiong, Aurora, Foshan Lighting, NVC, Opus, Jiasheng, etc. are still outstanding in the terminal market. In this issue, the large-scale lighting platform has conducted research on LED lights with popularity in 15 cities across the country.
It can be seen from the survey results that among the 15 cities surveyed, Auman Lighting can rank among the top 5 in the “popular list†in almost every city, and it is outstanding. It is understood that in the development process of Auman Lighting for more than ten years, it has always been the persistence and focus on the LED light strip. With its strong research and development advantages and dedicated professional business philosophy, it uses "core" Aiming at the goal of “every light per meterâ€, it has created remarkable achievements. At the time of laying its “river and lake statusâ€, it also won the reputation of “king of the light beltâ€.
It is worth mentioning that this million yuan of Wanrun Technology's shareholding in Auman Technology will surely add to the solid "lights of the king of lights". It is reported that Wanrun Technology said that the company's use of its own funds to invest in Auman Lighting is conducive to stabilizing, consolidating and deepening the partnership with Auman Lighting in the upstream and downstream of the LED industry chain, and improving the industrial chain. This strong alliance will surely provide a very good opportunity for both parties to share resources in their respective areas of strength. In the future, the development of Auman Lighting will be more exciting.
Followed by Sanxiong Aurora, in 15 cities, Sanxiong Aurora ranks among the top 5 in the “popular list†among the 8 cities. It is reported that Sanxiong·Aurora's LED light strip products can “get popularâ€, in addition to strictly controlling product quality, Sanxiong·Aurora's brand precipitation has also contributed. Many outdoor lighting projects choose to purchase Sanxiong Aurora LED strips, which are valued for their indestructible quality and high market reputation.
In contrast to Sanxiong and Aurora, Ou Pu's LED strips are also extremely popular in seven cities. Although the LED light strip is not the mainstream product of Op Lighting, the advantage of Op Lighting is that its sales channels are widely distributed and wide, coupled with the brand awareness and market reputation of Op Lighting, its LED lights are not popular in various markets. It’s hard.
Market voice
Good products bring good performance
Zhang Lin, general manager of Mulinsen Shanghai and general manager of Shanghai Electroplating Lighting Co., Ltd.: “In Shanghai, Mulinsen’s monthly sales of LED lights are about 200,000 yuan, and the sales of LED light strips for one year are more than 2 million yuan, accounting for total sales. 10% of the amount. In the future, I want to further increase the market share of LED strips and the brand awareness of Mulinsen."
Foshan Lighting Lijiang Shanghai general agent, Haiguang Printing Lighting General Manager Liang Guangxiang: "My main agent LED light belt brand is Foshan Lighting, accounting for 5% of total sales, Foshan Lighting's product quality is relatively stable, there has never been a return. â€
Liaoning Xinchenghai Optoelectronics Xihai Haitao: "I first consider the brand and price/performance ratio when choosing the LED light brand. Secondly, I pay attention to the price. It is reported that the lamps of Mulinsen and Auman have a large market share in Shenyang. ."
Luo Bangxing, general manager of Lanzhou Xingbang Lighting : "I have represented Hong Kong Weilai for 2 years. In 2014, the sales volume of LED lights was 60% of the total sales. In 2014, the market was in a downturn, LED lights The proportion of sales still accounts for 60% of the total sales. This is mainly due to the branding route of Hong Kong Weilai, the quality of the products is excellent, the products have passed the national 3C certification, and the repeat customers are many."
Wang Lumei, Nanning City Youhui Power Manager: “Nanning consumers are more concerned about brands when purchasing LED lights, followed by prices. The LED lights of Auman, Silver Rain, Sanxiong·Aurora and other brands are extremely popular in the local area. The brand is mainly brand awareness, product quality is good, there is more focus on light belt management, dealer outlets."
Ye Likai, general manager of Guizhou Nature Lighting: "The LED light strips with high brand awareness are very popular, and in the period when LED lighting products are generally cut in price, the price of these brands is not unacceptable, plus better quality, so The price/performance ratio is more obvious. Although the average consumer first asks for the price, the quality and safety of the lamp belt product is the most important."
Wang Longpu, general manager of Longpu Lighting, Zhengzhou, Henan: “Zhengzhou Longpu is a professional manufacturer of lamp belts and accessories. So far, compared with the same period of last year, the sales volume of the products has increased by 100%. About 6 million yuan, this year can easily break through 10 million yuan."
Liu Lei, general manager of Linyi Qiyang Lighting: "Although the market is fiercely competitive, the choice of agents and sales of stable LED lights is a responsible performance for consumers. At present, the brand I choose to cooperate with is Auman, because Auman is doing the lights. With a more professional, the investment in publicity is also relatively large."
Zhang Jie, general manager of Shijiazhuang Lighting Gallery in Shijiazhuang, Hebei: “There are only two professional lighting belts in China Lighting City. The Auman and the seven color corridors are always based on light color and quality. I am a representative of the colorful gallery. At present, the market basically picks up goods from my home. Because the overall environment is not good, the business is generally the same. It is not good in previous years. I choose the light belt mainly to look at the quality and price."
Ma Jun, General Manager of Hefei Baima Lighting, Anhui: “I mainly act as a light-emitting product for sunlight lighting: 1. It is a strong listed company; 2 it has its own packaging and production equipment, which effectively reduces the cost of the product; 3. Marketing support Big, brand awareness, and a large number of loyal customers."
These sounds from the end market once again prove the appeal of product quality to consumers. Although the current low-end LED lights have brought a certain impact to the market, time will prove that enterprises that value product quality and take the road of branding It is the real winner.
VoltaTech's patented Composite resonant pulse technology is the best in the world , Through intelligent pulse being resonant with sulfated crystals, restore battery vitality, and prolong the service lifespan of the battery without any damage to the battery physical structure and plates.
Battery Smart Pulse Restore System fully take into account the inconsistent of the physical resonance frequency between lead sulfate crystal and battery plates, select the optimal frequency of pulse waveform and pulse current intensity to "break" and "decompose" the lead sulfate crystals, ensure the best restoration effect of sulfide battery without any damage to the plates.
Off-line Battery Smart Pulse Restore System also be called Battery Pulse Rejuvenator or Battery Life Saver: mainly used in the whole industry of electric forklift industry, Logistics, Sightseeing car, Golf Cart, Marine applications, wind and solar energy storage applications, UPS Back up power system, Telecom base site, State Grid and Military battery for Sudden affair, Deep cycle and Stationary battery etc.
The system is composed of 3 parts and a professional standard restore process: 1) Restorer Device; 2) Digital Pulse Charger; 3) Discharge of Capacity Tester. Lead-Acid Battery Restoration system and Solution is applicable to all of Lead Acid Battery(AGM, GEL, VRLA, MF, Flooded, Dry, Traction, Deep cycle and Stationary), and widely used in 2V(200~3000Ah)/6V12V(4.5~300Ah) cell batteries.
As we know, the improperly use or maintenance of batteries is the most important reasons of the lead-acid battery sulfation and failure. Therefore, repair lead-acid battery is a systems engineering, which requires the use of specialized equipment for regular restore battery, also need professional maintenance to remove sulfation circularly and regularly based on the size and condition of the individual battery
We committed to providing the lead-acid battery pulse restore system and solution for users, including: off-line repair and restore device, professional routine maintenance, and on-line Battery Protector System.
Battery Smart Pulse Restore System
Battery Smart Pulse Restore System,Battery Pulse Protector,Pulse Tech Smart Battery Chargers,Lead-acid Battery Pulse Recover
Shenzhen Daceen Technology Co., Ltd. , https://www.daceen-sz.com