Tencent & Cool open, want to create content plus hardware cooperation model?

According to Tencent internal sources, Tencent will join forces to create a new smart TV. On the 26th, @CoolTV and @Tencent's official Weibo video also conducted a "interactive interaction", which further confirmed the authenticity of the rumor.

In the first half of 2015, the smart TV market was a melee. Enterprises from all walks of life, including the Internet, traditional home appliances, broadcasting and television, and IT, were competing in the past. Among the traditional manufacturers, Konka launched the KKTV brand and Lenovo also launched the 17TV brand. Among the content providers, Storm announced that it would jointly build Storm TV with Japan’s Sunshun, and the PPTV incorporated into Suning also announced three new smart TV products.
In addition to Xiaomi Leshi's PK line, more traditional home appliance manufacturers choose to collaborate to build a content system. Konka launches KKTV in conjunction with Ali yunos, and TCL and iQiyi jointly launch TV+.

Faced with rapid innovation throughout the television industry, CoolOpen has been seeking new development breakthroughs. Throughout 2015, Cool developed a three-in-one TV that satisfies the family's viewing experience – Coolo A43; July 15th this year, the world’s only A55 flagship fruit-only TV that can connect to Apple devices. . Break through the pattern that the traditional manufacturer purely fights hardware and fights prices, and shifts its focus to the functions and innovations that focus on user experience.

Tencent Video is the largest video media platform in China. Its video resources are rich in content. It has abundant home-made programs and exclusive first-run program resources. It has cooperated exclusively with HBO and NBA, and this year it is the fourth quarter of China's good voice. Broadcast rights. At the same time, Tencent has superior resource support for WeChat, QQ and other social platform products, and adopts the icntv license. Cool open and Tencent video joint, strong and joint, take what they need.

Earlier, Ma Huateng said in public that every industry will be Internetized in the future. Industry analysts believe that from Asustek to TCL, from the IT industry to the home appliance industry, Tencent, which appears as a service provider, is relying on powerful IT technology and IT resources to provide rich and exciting “cloud life” advocated by various hardware manufacturers. "cloud service".

Under the background of increasingly integrated and subdivided Tencent's open layout, this cooperation model will accelerate the extension of Tencent's rich Internet services from computers and mobile phones to home-based mobile devices. This is also the cooperation between Tencent and Kukai. The prerequisite for success.

The smart TV market is entering a new era of ecosystem confrontation. Users need more experience in hardware, software, content, and services. Whether it can continuously innovate products, provide users with the perfect and convenient experience in the Internet era, and give users the greatest experience and imagination.

LeTV, Xiaomi and other internet companies have entered the smart TV market, making smart TVs gradually move towards the development of hardware cost and content. The new products of the company will compete with them and go on the pro-people route. know. With Tencent's powerful content advantage and cool open high-quality production technology, can be seen as complementary content and hardware, whether it can become a model for the industry?

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