Japan's Guide: Rethinking Robot Strategy with Semiconductors as the Core

Japan has long been recognized as a robotic power. In 2011, Japanese companies accounted for 50.2% of the industrial robot market, with an overwhelming advantage. In addition, Japanese companies are actively working to expand the use of robots such as Sony's "AIBO" and Honda's "ASIMO".

But now the situation has completely changed. The US iRobot cleaning robot "House" has become a best-selling product with a cumulative sales of more than 10 million units. The developer of Softbank's private robot "Pepper" is also the French company Aldebaran RoboTIcs.

Governments have also accelerated the pace of technology development and industry cultivation. The US government provides tens of millions of dollars in support each year for basic research on robots such as artificial intelligence and identification. In Europe, the European Commission and about 180 private companies and research institutes jointly established the “EU SPARC Project” in 2014, and are scheduled to implement a practical robot development project with a total scale of 2.8 billion euros. The Chinese government has also raised the goal of increasing the domestic sales of industrial robots to 10 times (about 3 trillion yuan) by 2020, and is vigorously cultivating the robot industry.

This time, with the theme of "welcoming the robot industry and semiconductors of the new era", we will focus on the following three issues in the development of the robot industry that is rapidly evolving around the world and its relationship with the semiconductor industry. And summarized.

Japan's Guide: Rethinking Robot Strategy with Semiconductors as the Core

【Question 1】

Will the development of the robot industry drive the development of the semiconductor market?

[Question 2]

What semiconductor manufacturers will bring new business opportunities to the development of the robot industry?

[Question 3]

When semiconductor manufacturers are cultivating the semiconductor business for robots, which similar application markets can be referenced when formulating strategies?

a robotic power crisis

Analysts and consultants who are looking at industry trends believe that there are many problems in the Japanese robot industry.

In the robot industry, Japan’s Hetian Muzhe said, “Japan is facing a huge crisis. The robots depicted by the Japanese are usually human. But the most important artificial intelligence, Japan started to develop very late.” According to Hattori ConsulTIng InternaTIonal, a consulting company, I believe that for industrial robots that are often considered to be good at Japan, "because of the ability to manufacture with mature mechatronics technology, Korea and China are desperately chasing. This is reminiscent of immersing in the past. The end of the 'DRAM Power' that is proud of its technological superiority.

In addition, Mitsui Satoshi of the Rite Management Consultant Japan Company said: "The success of the robot industry is inseparable from the market creation based on the problems existing in life and society. It can cooperate with other companies to promote evidence in the first place where the problem is discovered. The environment of development and development will give birth to competitiveness. Japan, which is known as 'the developed country', seems to be in a favorable position, but many Japanese companies are against open innovation and fail to form an advantage."

Will the semiconductor market really expand?

From the growth signs of the robot industry, in terms of semiconductors for robots, overseas semiconductor manufacturers have vigorously promoted the advantages of their own products. At present, the robot industry has entered the construction phase of the ecosystem. So, what opportunities does the robotics industry bring to the semiconductor industry?

Renesas Electronics’ Shimizu Yoji believes that “it will bring business opportunities to all types of semiconductors and all products”. He cited the specific impact: "The more complex the action is required, the more semiconductors are used in the motor drive and control system, and the higher the required performance. In addition, the smart part needs to be used to observe the surrounding environment and to implement accurate control. Two processors to judge."

Hetianmu believes: "As the performance of robots increases and the price decreases, the market will expand. It is estimated that a huge market will be formed in the near future, and like the personal computers, the development of the semiconductor market is strongly promoted."


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